Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Air Dry Foam (120ml), a curl-enhancing foam that defines your natural wave pattern while also taming flyaways and moisturising thirsty tresses.
Want to achieve that salt-infused, beachy hair look from the comfort of your own home? Look no further than OUAI's Air Dry Foam (120ml).
Ideal for naturally wavy hair, this time-saving foam lets you skip the hot tools for air dried waves and curls (without going to the seaside). Bursting with nutrient-rich extracts, it calls on hydrating kale protein, carrot protein and panthenol to nourish and strengthen strands, adding touchable texture... without the crunch. Your locks will appear smooth and defined with a natural finish that'll make your curling wand jealous.
Aqua (Water, Eau), Cyclopentasiloxane, Cetearyl Alcohol, Quaternium-91, Parfum (Fragrance), Phenoxyethanol, Adansonia Digitata Seed Oil, Argania Spinosa Kernel Oil, Oenothera Biennis (Evening Primrose) Oil, Tocopheryl Acetate, Hydrolyzed Rhodophyceae Extract, Tamarindus Indica Extract, Panthenol, Cetearamidoethyldiethonium Succinoyl Hydrolyzed Pea Protein, Arginine, Aspartic Acid, Pca, Glycine, Alanine, Serine, Valine, Isoleucine, Proline, Threonine, Sodium Hyaluronate, Histidine, Brassica Campestris/Aleurites Fordi Oil Copolymer, Cetrimonium Chloride, Glycerin, Dipropylene Glycol, Polysilicone-29, Behentrimonium Chloride, Myristyl Myristate, Silicone Quaternium-16, Leuconostoc/Radish Root Ferment Filtrate, Butylene Glycol, Undeceth-11, Butyloctanol, Guar Hydro- Xypropyltrimonium Chloride, Undeceth-5, 3-O-Ethyl Ascorbic Acid, Sodium Pca, Sodium Lactate, Phenylalanine, Disodium Edta, Citric Acid, Citronellol, Geraniol, Alpha-Isomethyl Ionone, Cinnamyl Alcohol, Citral, Linalool, Hydroxycitronellal, Limonene.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Squeeze out excess water from freshly cleansed hair. Begin with three pumps, scrunching into hair. Leave hair to air dry.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Amazing
Amazing, I have thick curly hair (2c/3a) and this is such a low maintenance way of keeping my hair manageable and gives gorgeous waves though I’d suggest scrunching with a gel afterwards for a more defined finish.Â
by Ellie
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Largely pointless
This is a generally pointless product. It’s extremely lightweight and feels nice, but doesn’t do much. Maybe it creates a lose wave but it all dissipates within a few hours and then hair is back to normal. Not worth the massive price tag.Â
by Q-tip
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Decent Air Drying Effect
I'm a big fan of the Bumble and Bumble Don't Blow it, so I thought I'd try this out too. It's a nice smelling foam and it's easy to apply and run through your hair. I liked the texture it gave me, but it's just too heavy for fine hair and weighs it down too much.
by LR
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Soft waves
I dont normally leave reviews but this is the best hair product Ive bought in à long time : soft and volumised waves,no dryer needed ! Must buy
by EVA Verified Purchase
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Doesn't do much...
I never blow dry my hair and was expecting for this foam to enhance my natural waves but it just gives slight texture to my hair that's it..
by Ligi
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Lazy girl hair hack
My go to product for enhancing my wavy hair, gives me beach waves without frizz or crunch!
by B
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Looove it
Doesn't make it look crunchy, but bouncy soft and defined! It smells really good:)
by Sara
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It's ‘Ouai ‘ good!
Lovely product that gives my hair a natural beach waves look as it enhances natural drying and doesn’t leave any crunchy residue.
by Chezza
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