Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
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OUAI Curl Crème 236ml
31.60€
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Top Customer Reviews
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Good
Has a very nice smell. Great amount of product. A bit expensive but worth it in my opinion
by סתיו Verified Purchase
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Nice cream for curly hair
Just bought a 3rd bottle. Really nice cream for curly hair, I have quite fine hair and it’s doesn’t weight them down. I prefer the scented version
by Alena Verified Purchase
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Love it!
Love this thick curly hair cream. Specially kind to my curls, wouldn’t really recommend to people with oily hair though. A definite repurchase.
by Camila Verified Purchase
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Basic Haircream
Honestly was excepting better i mean ive seen worse but it’s okay i like the smell and gives some hydration and definition
by Layan Verified Purchase
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Smells great
I like this product except that it weighs my hair down a little. I have kinda thin, fine hair and it doesn't take much to weigh it down. But other than that, it's a good product.
by Alina Verified Purchase
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Gives definition, light hold
Really nice leave in product. Hydrates and gives hair’s natural texture definition with slight hold.
by Anna Verified Purchase
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Not ideal for fine hair
Smells amazing but weighs down my hair and makes my curls heavy, limp, and lifeless.
by E Verified Purchase
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good smell
I like this product, and I will still use it up but it does not do a lot for me. Maybe it is because I airdry my hair but the only result I notice has been the smell and a slight change in texture.
by Willemijn Verified Purchase
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Love it except when it’s real humid
Shiny soft curls and a really pleasant scent. Only have an issue when it is really humid - the frizz is real! But still recommend and continue to use. I tend to use minimal product, perhaps using a bit more would solve my issue in humidity.
by Lilith
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Lovely scent and nourishing but not sure about the results
First of all I love the scent! Very clean and soft! You only need a small amount and I have used this for 1 year of and on and I think there is this 70-80% left! It does feel nourishing on my hair. But I am also not impressed by the results. I just don’t think it does a lot for my or my hair. I will finish but not sure I will repurchase.
by Laura Verified Purchase
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