Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. The OUAI Curl Crème (236ml) really is a curl's best friend, providing definition, shine and serious hydration.
Need a curl-quenching styling cream that hydrates, defines and enhances shine? Cue OUAI's Curl Crème (236ml).
At the heart of this formula is a duo of chia and linseed oils to help accentuate your curls. What else? Coconut oil delivers a heavy hit of hydration and supports damaged cuticles, while babassu oil softens and adds shine. That's not all; the brand's beloved North Bondi scent completes this clever cream with zesty notes of bergamot and lemon. To craft their Curl Crème, the team at OUAI turned to 150 curly-haired experts for help. With this wealth of hair care knowledge behind them and over a year of testing to perfect the formula, they've created a curl-quenching styling cream that aims to hydrate, define and enhance shine.
Aqua (Water, Eau), Cetearyl Alcohol, Behentrimonium Chloride (Anti-Static Agent / Agent Antistatique), Cetyl Alcohol, Stearamido- Propyl Dimethylamine, Cetyl Esters, Hydrogenated Ethylhexyl Olivate, Amodimethicone, Isododecane, Jojoba Esters, Glycerin, Butyrospermum Parkii (Shea) Butter, Panthenol, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Phyllostachys Bambusoides Juice, Tamarindus Indica Seed Gum, Laureth-9, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Oil, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Arginine, Alanine, Glycine, Histidine, Isoleucine, Phenylalanine, Serine, Valine, Proline, Threonine, Aspartic Acid, Laurdimoni- Um Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Ethylhexylglycerin, Propanediol, Pentylene Glycol, Parfum (Fragrance), Cetrimonium Chloride (Antistatic Agent/Agent Antistatique), Trideceth-12,C11-15 Pareth-7, Polysilicone-15, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Cystine Bis-Pg-Propyl Silanetriol, Sodium Pca, Pca, Diisostearyl Malate, Polysorbate 60, Hydrogenated Olive Oil Unsaponifiables, Leuconostoc/Radish Root Ferment Filtrate,Sodium Lactate, Guar Hydroxypropyltrimonium Chloride, Hydroxyethylcellulose, Bht, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Disodium Edta, Disodium Phosphate, Sodium Phosphate, Isopropyl Alcohol, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Sodium Benzoate, Gluconolactone, Calcium Gluconate, Potassium Sorbate, Trideceth-3, Trideceth-15, Acetic Acid, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Benzyl Alcohol, Citronellol, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
On wet hair: To prevent breakage, section and detangle your hair using a wide-tooth comb (stay away from bristle brushes because they can disrupt your curl pattern).
Start with a pea-sized amount of Curl Crème and evenly distribute it with your fingers. Its creamy formula will melt into your curls like an oil. Comb through each section using your fingers to ensure the product covers every curl. Leave to dry.
On dry hair: Apply Curl Crème sparingly and directly to your curls to help add definition and smooth flyaways.
Frequently Bought Together
This item
OUAI Curl Crème 236ml
31.60€
Customer Reviews
38
5
4
3
2
1
17
13
5
1
2
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Awful
Such a waste of money. Does nothing atall. Very disappointedÂ
by Eremira
Was this helpful?
Wouldn’t recommend
This just makes my hair feel crispy and actually makes my hair less curly… doesn’t help hold curls at all. Not worth buying, I’ve used it a few times now and to no success. Waste of moneyÂ
by Sophia
Was this helpful?
A little goes a long way!
Like the title suggests, a small amount of the Ouai Curl Cream goes a long way when used on damp hair! The smell is wonderful, and I'm always left with a nice, defined curl after using this cream (and before diffusing.) I would suggest being conservative with the amount you use. I've only been looking after my hair properly for the last year (3B hair type) and so I had become accustomed to thinner curl creams, not realising the Ouai is much thicker! Definitely will purchase again, I'm really enjoying the results this curl cream helps me to achieve!
by nik
Was this helpful?
Excellent for soft natural curls
I have 2c/3a curl pattern and fine hair (lots of them though). I have tried so many leave in curl products from Aveda to Moroccan oil and this is the only one that does the job for me. It doesn't create any visible cast, the resulting curls are soft to touch and don't look like there is any product. If you are after a very neat look this won't do it though
by FK
Was this helpful?
Meh
I wanted to love this but.. it didn't do anything for my curls and my hair just felt too loaded with product and itchy?
by Anna
Was this helpful?
Lovely product
One of the best curl cremes for my fine and fragile wavy hair. Thank you Cult Beauty for stocking it!
by Bobbie
Was this helpful?
It's so good!!
I recently started wearing my hair natural, and this has been awesome to enhance my waves. I've tried a few other curl creams in the past, but they tend to irritate my scalp, this one doesn't and also smells great. Totally recommend!
by Kristina
Was this helpful?
Love this cream
This cream give my curls shine and reduce frizz. Totally recommend
by Hadar Verified Purchase
Was this helpful?