Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
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An everything shower must
This shampoo is my go-to for a deep cleanse every couple of weeks. It's a bit too harsh for everyday use and will leave your hair quite dry. But when you need to get rid of buildup, it's the product you need. Definitely a must-have for an everything shower routine! (Just a heads-up, if your scalp's on the drier side, definitely use it sparingly.)
by Darja Verified Purchase
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Worth it!
Best shampoo i've tried so far, cleans my scalp and I only need to wash my hair once a week thanks to this! I've had it for a while and its not running out at all, such a great product!
by elena Verified Purchase
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Fantastic cleansing shampoo!
I use this once a week for a good cleanse and it does the job, highly recommend it!
by Tricia Verified Purchase
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Detox shampoo
Use this once a week and it cools my scalp!! And it smells so nice..
by Delila Verified Purchase
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The Best Detox Shampoo
This is the best detox shampoo I've ever used. It really cleans your hair and scalp and smells good while doing it.
by Megan Verified Purchase
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Smells very nice
I was looking for a good detox shampoo to use 1-2 a month and I think I found it. It smells really nice and you only need a little bit to get it nice and foamy. It is perfect for removing buildup from other products. I give it 4 stars because it is expensive.
by Vivian Verified Purchase
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Best for me
Its already 3rd bottle for me. I love the scent of this product, for me its not irritating. It does his job quite well for me. Didn't notice any marks that it would leave on clothes. I use it in summer days and winter time. Could not tell that it stopped my sweat, maybe just a bit, but for sure no bad smell after all day living in action. I could really recommend this product.
by Jovita Verified Purchase
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Perfect
I use it once a month to refresh my scalp and it’s perfect. My hair and scalp feel very clean after.
by Fleur Verified Purchase
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love it
makes my hair look and smell nice, really helps with my oily scalp. using it once or twice a week always work!
by auge Verified Purchase
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I love it
I really really like it. I use it once a week in my oily scalp dry ends long hair and it really makes my hair clean and soft. It also smells super good.
by Athina Verified Purchase
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