Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
good, but don't use too often!
It's true it makes my hair super clean, however, ONCE A WEEK is NOT a good way to use this as this strips away all of the moisture of the hair. I would recommend once a month, as the product buildup doesn't gather that fast.
by Anelle Verified Purchase
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I was expecting so much...
It's a good shampoo, just really doesn't work for me. I tend to have greasy roots and this works but for the price range I was expecting much...
by Terg Verified Purchase
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One of the best
My oily scalp love it! Gets all clean without that stripping feeling. I only give it 4 stars because of the price...i can't repurchase it as many times i wish! But i still highly recommend it
by Marina Verified Purchase
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adore
I adore using this shampoo once or twice a week to effectively eliminate product residue and buildup. What's more, it consistently leaves my hair feeling hydrated and doesn't cause any irritation to my extremely sensitive scalp.
by anja Verified Purchase
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Best shampoo for oily scalp and thin hair
Love this shampoo very much! Use it every day for my oily scalp and thin hair. Really great detox. Highly recommend!
by Jelena Verified Purchase
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As expected
It really makes my hair squeaky clean, and I really like the smell of it too. Just what I expected after so many good reviews.
by Elsie Verified Purchase
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Gets rid of build up
This shampoo gets rid of any build-up on your hair. It leaves hair feeling super clean and easier to manage, less weighed down and soft
by NiLo Verified Purchase
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Nice
This shampoo is very nice, although I feel it was a bit too heavy...
by Karolina Verified Purchase
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So good
Tried it and I’m never going back the Best detox shampoo I’ve tried
by just me Verified Purchase
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Great clarifying shampoo
I love to use this shampoo 1/2 times a week to really remove product and build up. It also never leaves my hair feeling dry and doesn’t irritate my very sensitive scalp!
by Megan Verified Purchase
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