Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
My go to shampoo
Been using it for two years now great for oily scalp and giving your hair a good detox
by Sapir Verified Purchase
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Excellent Detox Shampoo
First time trying a detox shampoo, and I keep wondering why I didn't do it earlier! My hair looks thicker and less oily, however, I had to use it once every other week as it irritated a bit my scalp.
by Maria Verified Purchase
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Smells divine
I expected this to smell too parfumy but it really has lovely sophisticated scent. I have thick long hair and i feel this shampoo cleanses my hair/scalp well. It lathers well and it doesn’t leave my hair dry or tangled. I don’t use a lot hair styling products, so i can’t say how this shampoo would clense if i used those. Nevertheless, I would repurchase this again.
by Anni Verified Purchase
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A nice one
Love this option for a deep clean hair wash
by Sophia Verified Purchase
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Cleans scalp smells amazing
Ouai products all smell so amazing. It’s like a luxury spa feeling. This shampoo helped to clear my scalp from dandruff flakes and greasiness. Smells amazing. Recommend to use a conditioner afterwards to not dry out hair.
by beccaash Verified Purchase
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My favorite shampoo!
Because of this shampoo, my hair won't get greasy for four days! (before I had to wash my hair every other day.) I use it as a second wash, for the first wash I use the Christophe Robin Sea Salt Shampoo. I do'nt really like the smell of it, but when I was it out, I don't smell it anymore.
by Lisa Verified Purchase
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Cleanest hair ever
Lathers easily, leaves hair very clean. Using once a week and loving the results!
by Annie Verified Purchase
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Love it!
Love this shampoo, but it’s more cost-effective to buy a refill
by Mariia Verified Purchase
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Yep! It works
Prior to purchasing this shampoo I used to wash my hair with washing up liquid to strip it of all the build up (true story) my hair feels squeaky clean after this.
by Shelley-Ann Verified Purchase
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Smells fresh
This shampoo does what it claims; it detoxes and clarifies your hair. I would recommend using it once a month.
by Khairyah Verified Purchase
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