Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
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Great for oily scalp
I used this product a couple of times but you can see and feel the results from the first use. Makes my oily scalp feeling squeaky clean and leaves my hair smooth and shiny.
by Anastasia Verified Purchase
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Great shampoo
Great clarifying shampoo, cleanses the scalp without drying out my hair. Worth the money!
by Anastasia Verified Purchase
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Excellent product
This is an excellent deep scalp-cleaning shampoo. Make sure to only use it no more than once a week. Use a more gentle shampoo the rest of the week. 10/10 ❤️
by Diamanto Verified Purchase
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Best ever!
Best ever cleaning shampoo..Hair is very clean!
by martina Verified Purchase
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Great clarifying shampoo!
This is the best clarifying shampoo I've tried so far. It doesn't leave my hair super dry, like other clarifying shampoos. Plus it gives my hair nice volume!
by N Verified Purchase
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Great clarifying shampoo
This is a great clarifying shampoo. I have a scalp that is prone to oiliness and flaking, and using this once a week leaves my hair soft, shiny and deep cleansed. I wouldn't use it too often, the other times I wash my hair I use a hydrating shampoo. My friends even noticed how it made my hair looked and feel, so they ordered it and ended up loving it too.
by Sophie
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Solid Product
This is the second time I have bought this shampoo. I like the scent and the fact that it is not too heavy; it does not linger which I personally like. It really does feel like it cleans your scalp and hair of build up, so I think it is best fitted for people who regularly use styling products like mousse or hair spray. If you don’t use any of that stuff I think you can do without this product.
by Pauline
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Nice.
It does what it says, good product. I use it twice a week.
by Vera Verified Purchase
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Yeah...
was so bad literally peeled my skin like got bad dandruff it isn't good literally won't reccomend
by maha
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AWESOME
It makes my hair so clean and voluminous. I can go 4 days without hair wash thanks to this detox shampoo
by Konstantina Verified Purchase
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