Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great
Great shampoo that cleanses my hair really well especially on those days whenever I used lots of try shampoo.
by Anna Verified Purchase
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Deep cleans
It leaves your hair feeling so good. Just 4 stars because it doesn't lasts clean for long
by Carmen Verified Purchase
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I couldn't wait to try it.
I've seen this shampoo recommended a lot on social media. I can't wait to try it too. It cleans the hair perfectly, leaves it soft and does not dry it out.
by Laura Verified Purchase
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Amazing scalp cleaner
This shampoo is amazing for girlies who use more dry shampoo than they should along with oils. I use this once or twice a month when my scalp starts to feel gunky. It really gets rid of all the product buildup and leaves it squeaky clean It can be a bit drying. Try to only get it on the scalp and rinse from the ends of your hair right away and follow up with a good mask.
by Chelsea Verified Purchase
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Great for clarifying
I don’t use it for every wash since it can be stripping, it’s great at removing build up in your scalp
by Ana Verified Purchase
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worth it
i love this shampoo, it cleans thoroughly and smells nice and if you get it with a discount the price is okay too
by Anna Verified Purchase
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The best
One of my favourite shampoos. Love it, cleans my hair really nice. Have used it enough to fall in love.
by Olga Verified Purchase
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Good
Good detox for scalp. But for fine hair you'll need more
by Iulia Verified Purchase
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My fav shampoo
Already bought the big refill been using it for almost a year by now and love it
by Sapir Verified Purchase
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Perfect cleansing shampoo
I feel like this shampoo actually cleans my hair and gets rid of build up. It does not weigh my hair down which is important for me as I have fine hair. While it does a good job at cleansing, it doesn't strip my hair which tends to happen with these types of shampoos. I use it about once a week.
by Georgia Verified Purchase
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