Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really detoxing
Love this shampoo, I only use it every two weeks or so. My hair feels so fresh and sooo clean after. It also smells amazing
by M. Verified Purchase
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Best Detox Shampoo I've tried
Leaves your hair squeaky clean. Its not glamourous to use as no fluffy pink bottle etc but its very effective as a detox shampoo once a week. I'd swear it leaves my hair easier to dry too.
by Dolly Verified Purchase
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A favorite
This has become my go to shampoo. It cleans the scalp and keeps it well for some days. It has helped remove the build up too. Just be sure to moisturize quite a lot after use
by armi_ve Verified Purchase
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Little disappointing
I thought that I would love this. I use it once a week but when I use it. The next day my hair is sooo greasy. With normal shampoo I can go 1 or 2 days but this made my hair greasy the next morning. I don't know if I doing something wrong because a lot of people love this one.
by Marie
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Great for detoxing!
I bought this detox shampoo because I had heard so many good reviews. I have only once before used a sulphate free detox shampoo which I didn’t care for but this one really does its job. It’s smells wonderful and deep-cleanses my hair and scalp without feeling like it’s stripping it from all its moisture. Highly recommend!
by Salla Verified Purchase
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great for residues
cleans really well. better than any other regular shampoo. it is expensive but i use it every time i used dry shampoo or any other products that leaves residues. it smells nice too! kinda like apple juice.
by Lisanne
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Fab!
I have been looking for a proper and budget friendly detox shampoo for a while, and this is it! Only use it once a week and it does wonders, you also need little product as it a little peasize splash does the trick.
by Laura Verified Purchase
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Detox
a nice detox every other week has helped my hair a lot! I do use a good mask after this shampoo.
by Fabiënne Verified Purchase
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great shampoo
Best shampoo out there to remove the excess buildup on the scalp. I use it before my K18 mask so it can penetrate better.
by Beatriz
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The only detox shampoo worth buying.
Definitely the best deep cleansing shampoo. After washing, the hair felt airy and had volume. My delicately flaky scalp also gives this a thumbs up.
by Elina Verified Purchase
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