Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Repurchased many times
I’ve purchased this shampoo many times- I’ve used around 3 bottles now and i would recommend it. It does a good job of clarifying all the products and gunk off  hair and it smells amazing
by Gilda
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Does a great job
I always use this shampoo on days when I need to wash my hair after applying a scalp oil. It really does a great job ať thoroughly cleansing the scalp. It lathers really well so you doesn’t need much. Definetely recommend.
by Barbora
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Great product, doesn't overstrip your hair like some detox shampoos
This smells great and really does a good job of cleaning all the product out of your hair
by Olivia
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A needed detox for my hair
Really good, does what it says. The price is a little much but honestly, it works.Â
by Jow
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Fab!
Really great shampoo! I have lupus and would get an itchy and uncomfortable scalp. This has really helped and my hair looks great with it!Â
by Lucy
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My New Favourite!
Bold claim - is this my new favourite shampoo? I think it might be. I am blown away by this product. Firstly, the scent is absolutely incredible - relaxing and intoxicating. My hair feels super clean, smooth, and silky. It's lightweight, and has a wonderful lather. The reason I love it so much is because it really lives up to its name - Detox. I get a lot of build-up and my hair gets greasy so quickly. Since using this, my hair stays fresher for a lot longer meaning I don't have to wash my hair so often. This will be a must-have in my bathroom and I can't wait to see the long-term strengthening benefits.
by Connor - Cult Concierge
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Smells like heaven
I spent a while with an unscented shampoo that was working well for me but when I started to use this it was a real delight.The shampoo itself is right up my street as it gives a brilliant bubbly foam, really living up to the detox claim but without feeling squeaky like some shampoos can.For my hair which is thick and oily at the roots, this is the perfect shampoo and I plan to buy the refill pouch when I run out of my current bottle.
by Sarah - Cult Concierge
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Lovely, surprised me.
I normally don't go for shampoos like that, I am more of a dermatologists recommended shampoos, but I got a sample of this and loved it. Made my scar very clean and didn't dry my hair our. Will definitely buy a full size.
by Kate London
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Detox Shampoo
Best shampoo I have used in a while to clean my hair. Hair felt fresh and clean. It really brought my highlights out after use.Â
by Cheryl
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Love it
I love this shampoo, I've been using it for a few weeks now and my hair feels so clean and fresh after.. barely any flakes now either which is the reason I bought it.
by Sophie
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