Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
This is love!!!
Excellent choice for fine hair which needs volume, and this shampoo smells like a heaven â¤ï¸
by Elena
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Obsessed
Smells amazing and my hair has never felt so soft and cleanÂ
by Jess
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Not for me
The fragrance is so strong it smells like actual perfume was mixed in. It’s so overpowering and so strong that it makes my skin itch. I’ve used it a few times and I don’t think I can continue, I’ll have to give it to a friend. If fragrance doesn’t bother you it’s probably an ok product, I haven’t noticed if it’s been clarifying or not.
by M
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Love it
Leaves my hair clean but not ‘too clean’Â
by Jennifer
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Fantastic detox shampoo!
I've heard great things about this shampoo and wanted to try it for a while. It really didn't disappoint! I have a dry scalp that can get a lot of build up and flakes and it's been a real search to find a shampoo that clears it without stripping or leaving hair dry.I find it best to emulsify the shampoo between my hands to create a lather and then really massage it into my scalp. It feels great and the scent is just amazing!I always double cleanse my hair and used this for the first shampoo, and my scalp is now clear and feels so much better. And my hair is so shiny and looks healthy.The bottle looks fab in the shower and I love the fact you can purchase a refill instead of having to keep buying the bottled version. Definitely won't be without this product now and wish I'd tried it sooner! Highly recommended!
by Charlotte
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Another winner
Just great. Deep clean without drying the hair. Goes really well with my long thick hair and my husband's fine curly short hair. Smells lovely too!
by M.
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Fantastic Detox Shampoo
I have very fine hair which gets really greasy, really fast, I also live in an area with ridiculously hard water. This shampoo gets rid of the limescale and makes my hair squeaky clean but soft and manageable. Some detox shampoos leave my hair impossible to get a comb through so need a ton of conditioner which makes my hair greasy again, but I use less than a pea size amount of conditioner after using this shampoo. Can't praise this shampoo enough, wish I could use it daily!
by Michelle
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So good!
The smell, packaging and how it works! It's simply amazing!Â
by Olga
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Best Shampoo for Limescale
This shampoo is wonderful. My hair would be super dry and frizzy after washing because of high limescale. This shampoo completely changed the game for me, and after using it, my hair was super soft and hydrated. It completely counteracted the effects of the limescale!
by Shakeela
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Best purchase!
Let me tell you, I never leave reviews because I’m a lazy b*tch, but I couldn’t not review this product. I suffer with hair that gets oily super quick, as well as awful dandruff that I can’t seem to get rid of. I usually run my fingers across my scalp and all I can feel is that bumpy, flaky texture and it’s honestly so soul destroying. HOWEVER, after one use of this detoxifying shampoo, the texture is gone and I suddenly have no dandruff? I honestly can’t believe it. I was expecting it to just help with product build up and prevent my hair from getting greasy as fast (which I can see starting to happen already) but I was NOT expecting it to get rid of dandruff, never mind after one wash. I’ll be continuing to buy this shampoo until either it’s discontinued or I die.
by Sophie
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