Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Favourite clarifying shampoo
My go-to clarifying shampoo. I usually use it once every two weeks, as it has the potential to be stripping. I have an oily scalp with a lot of product buildup, so every two weeks is perfect for me. If I sweat a lot and style my hair more than usual, I can use this once a week every so often. I personally have never found it overly-stripping, though it could be if you have a dry scalp. The fragrance is lovely, it's a strong jammy rose scent. It last for days in my hair, and I have gotten many compliments on it.
by Karo Verified Purchase
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Great Shampoo
I have this shampoo in a travel size in a limited edition from cult beauty. I was a great shampoo. I will it buy it again.
by Karin
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Love it
Smells amazing, only use it once a week since i wound it quite stripping,
by Marie Verified Purchase
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Love it
Love this shampoo, it make my hair so clean
by Jade Verified Purchase
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Great
That's a great detox shampoo, I wash my hair 2/ week with this shampoo first and then another, my scalp feels really clean whenever I use this, however if you have any kind of dye or keratin in your hair, I wouldnt suggest as it had sulfate
by Imene R Verified Purchase
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Really good
I use this shampoo one a week and I love the clean scalp feeling after using it.
by Anonymous Verified Purchase
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My favourite shampoo now and it has divine smell
Second time buying this shampoo and it's become my favourite one. A little goes a long way so it lasts for a long time, and it cleans the hair very well. Also, as all Ouai products, it smells divine!
by Beatrice Verified Purchase
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Works well
I think this works well I would rather it foam up a bit more but it’s nice anyway
by Di
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Buy, use, order again
I really love this shampoo and I think I am on my 4th or 5th bottle. It does what it says. My hair and scalp feel fresh and clean.
by Anja Verified Purchase
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Fine
I am not sure what to write. It does what it says and smells good (not sure I am fan of scented shampoos though. I’d love one which is scent free). But as I am using Nizoral shampoo, I am not sure this one cleans better than that one. My hair feels eaqyally clean no matter which one I use…
by Silla Verified Purchase
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