Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
A must
Been using this shampoo for a year now and can’t live without it. I bought other detox shampoos but none of them left my hair as clean as with this one. Definetly the best one, I will always repurchase it.
by Cristina
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Thoroughly cleans hair and scalp without drying
This shampoo is fantastic - it's thorough but gentle. My scalp and hair feel completely clean, but it doesn't leave my hair feeling dry or brittle, nor my scalp feeling irritated. And I love the extra volume in my hair afterwards. Added bonus; it smells great. I'll definitely be repurchasing, but it will take a while as you really don't need much.
by Sara_H
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Itchy scalp after this one
I’m not a fan of this shampoo: it cleanses well but I have an individual reaction — itchiness. Can’t use it but my husband loves this shampoo (he has a psoriasis, btw).
by Polinasummer Verified Purchase
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Very good decision to splurge
Cleans the fine hair without stripping unlike any other product in the same category. Enough to use once biweekly.
by Maria Verified Purchase
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Best detox shampoo
The best shampoo that i have ever used. It feels very fresh and clean, and my hair has volume after use. It dries ends of my hair so i use extra oil.
by Dori Verified Purchase
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Very good!
The best detox shampoo what i ever used. Really deep cleaner, but it's true that dries the ends of my hair. therefore i use more conditioner and oil. But it's really good!
by Dori Verified Purchase
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Great and easy
My forever go-to detox shampoo, easy to use, does not dry hair like other products and smells lovely.
by Eszter Verified Purchase
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It’s okay. Didn’t feel very different from my usual shampoo.
Thinking about when I’ve washed my hair with this shampoo, I can’t really remember anything note worthy. It doesn’t feel very different from my normal shampoo. My hair feels clean after using it, but I think my hair always does after shampooing. Perhaps because I have a habit of always leaving my shampoos in for a minute or two. It smells gorgeous, but actually, I absolutely hate perfume in my shampoos. I wish more brands would make their shampoos without scent.
by Danish Verified Purchase
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Very good!
I like it for my greasy hair, it really cleans well, leaves hair soft and it has a nice perfume. I would buy the full size once I finish the travel one I found in a beauty box.
by Miha
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Best
Will buy again, please my fellow greasy hair survivors, try this! Once or twice a week and you will thank me.
by Alex Verified Purchase
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