Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Detox Shampoo (300ml), a revitalising formula that offers the ultimate deep clean for a full-head refresh.
The reset your locks have been longing for, OUAI's Detox Shampoo (300ml) helps to cleanse away dirt, excess oil and product build-up.
If shampoo was a car wash service (bear with us here), this would be the equivalent of a full valet. A once-a-week treatment, its gentle formula boasts apple cider vinegar to help cut through product build-up and neutralise shine-compromising hard water deposits while hydrolysed keratin works to support brittle or heat-weakened tresses. Expect to be left with locks that feels soft, silky and ready for action. Plus, it's infused with the brand's signature Melrose Place fragrance, a harmony of rose, lychee, bergamot, cedarwood and white musk... it's the perfect final flourish.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Decyl Glucoside, Acrylates Copolymer, Cocamide Mipa, Parfum (Fragrance), Polysorbate 20, Hydrolyzed Keratin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Vinegar, Peg-150 Distearate, Polyquaternium-7, Glycerin, Benzophenone-4, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Trisodium Ethylenediamine Disuccinate, Isopropyl Alcohol, Propylene Glycol, Citric Acid, Disodium Edta, Chlorphenesin, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Linalool, Citronellol, Ci 14700 (Red 4), Ci 19140 (Yellow 5), Ci 61570 (Green 5)
This product has been reformulated and does not contain Butylphenyl Methylpropional.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather a coin-sized dollop of Detox Shampoo in your palms. Use your fingers to part the hair and apply the product as close to the scalp as possible. Let it work its magic for one to three minutes before rinsing thoroughly.
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OUAI Detox Shampoo 300ml
31.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Best detox shampoo I've used
This is everything I've looked for in a detox shampoo. It feels like it deeply cleanses my roots and scalp, without drying out my hair completely. I use it every other wash, and I'll continue to repurchase this again and again!
by Eden Verified Purchase
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Amazing
Cleans my hair really well and it smells really good. It works with coloured hair too but I only use it every two weeks.
by Beatriz Verified Purchase
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Ouai detox!!
Love this shampoo. This is the third time ordering. Make sure to use a good conditioner after shampooing with this, because otherwise your hair might be a bit dry.
by Dimitra Verified Purchase
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Best detox shampoo
Best detox shampoo i have ever third , i have super only scalp and using this one even on my third wash day my hair is manageble
by Fariha Verified Purchase
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Best shampoo ever
I love it, best shampoo I have ever used.
by Viki Verified Purchase
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The best for a reason!
So easy to apply, does not look patchy, and gives the summery bronze feeling! 100% recommend it :)
by Arife Verified Purchase
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Best clarifying shampoo
This is my favorite clarifying shampoo that I’ve ever tried. It does it’s job very well, smells so good and fresh and also last a very long time!
by Julleliinos Verified Purchase
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deeply cleansing shampoo
If you really want a clean scalp and hair, this is for you!!
by naznaz Verified Purchase
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It,s ok but not makinf wonders
I have greasy hair and didn't notice significant changes, but overall it works
by Monica Verified Purchase
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Effective Clean
I used this shampoo for the first time and felt like I wasnt washing my hair properly before. it made my hair squicky clean. Probably too drying for every-wash use, I think it is ideal to use it once in every 5 washes would be great. It is thick and you dont need to use a lot, which makes the price acceptable as well.
by kaplan Verified Purchase
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