Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Lightweight to the very last drop, the Fine Hair Shampoo (300ml) is designed to bring back the bounce and boost volume for even the most lacklustre-looking strands.
Transforming your wash day chore into a hair care ritual, the Fine Hair Shampoo (300ml) works to revive healthy-looking shine and thickness, one hydrating sud at a time.
If your tresses veer more towards the flat side, it can be difficult to style and that's where this volumising staple enters your routine to rewrite your hair's fate. Boasting a nourishing blend of hydrolysed keratin, biotin, hemp and chia seed oils, this weightless formula supports root-to-tip thickness that'll have everyone asking for your hair care secrets. Its iconic 'Mercer Street' fragrance is the perfect finishing touch; orange melds with peony, magnolia, jasmine and musk for a delicate scent even after the suds wash down the drain.
Water / Aqua / Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Peg-200 Hydrogenated Glyceryl Palmate, Cocamide Mipa, Fragrance / Parfum, , Panthenol, Cocoglucosides Hydroxypropyltrimonium Chloride, Hydrolyzed Keratin, Biotin, Salvia Hispanica Seed Oil, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Sodium Lauroyl Glycinate, Peg-150 Distearate, Propoxytetramethyl Piperidinyl Dimethicone, Trideceth-6, C11-15 Pareth-7, Peg-7 Glyceryl Cocoate, Sodium Chloride, Polyquaternium-7, Disodium Edta, Citric Acid, Sodium Hydroxide, Tetrasodium Edta, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Benzyl Alcohol, Acetic Acid, Sodium Acetate, Benzyl Salicylate, Limonene, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Massage into wet hair. Then rinse.
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OUAI Fine Hair Shampoo 300ml
31.60€
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Top Customer Reviews
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divine smell
very nice smell a little bit strong but i exercise daily and i like the smell staying power. i wash my hair every day with only one wash and with this shampoo is enough not to overclean.I have also the same smell pet shampoo from OUAI and i love it! Bob cut thin hair prone to frizzy just for reference.
by Sonia
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Best shampoo
I have really fine hair but after using this product my hair is so silky bouncy and fuller. No other shampoo works quite like this one. The smell is insane!!
by Topcat
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Left me with very itchy scalp
I loved this shampoo when I first purchased it and I’m guilty of overbuying when I think I’ve found my HG. Unfortunately the strong fragrance gave me such a bad itchy scalp and it took me so long to realise, I’d already bought many more litres of it. I have fine hair and caused me so much hair breakage.Â
by T
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shampoo
i am very satisfied with this product. my hair is thin and long , it gives a feeling of slight heaviness which is just perfects in my case, hair stays fresh for two days , usually i have to wash my hair daily. I think for thick hair type it would not be the best choice .
by Oksana
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The smell!!
Used it for the first time today and my hair feels lovely! So silky but still voluminous. My only complaint is I hate the smell! It’s very floral and reminds me of old ladies! I washed it this morning and 10 hours later I can still smell it!
by Miranda
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Wish I’d invested sooner…
This is a great shampoo and worth the investment (a little goes a long way for mid-length hair). I have fine, quite curly, mostly frizzy hair and using this shampoo has made my hair shiny and manageable. Won’t be returning to ‘whatever’s on offer’ from the supermarket!Â
by Eliza
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Light and fresh
Love the scent of this lovely light shampoo. It's not at all moisturising, which can leave hair a little dry and frizzy depending on the conditioner used with it. Sadly I can't purchase the Ouai Conditioner so can only use with what I have.
by Kate
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Amazing
Foamy, smells amazing and makes your hair looking lush. Will deffo buy againÂ
by Catarina
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Perfect!
My hair is super baby fine and soft, with a medium density, and this shampoo/conditioner works with my hair to bring it out its best. It gives me a soft fluffy volume (no stiffness or grit) which is very pretty and lasts for days; however, it also makes my hair extremely manageable - I don’t really have frizz, but I do get static, and this prevents that. The smell is beautiful; however, I do have a taste for vintage ‘granny’ perfumes, so if that’s not your thing, you probably won’t like this as much - it is very different from your typical fruity shampoo’s. I use this alongside the OUAI wave spray (which I use when I curl my naturally straight hair) and Olaplex no 7 oil to provide some shine!
by Shannon-Marie
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works for me
I have super straight shiny fine hair that gets washed every day. Most shampoos leave it flat or static. This seems mild enough not to strip and leaves my hair standing off itself a little rather than every fine hair lying as close to the next as possible like a limp curtain.I like the smell too.
by ALISON
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