Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. A case in point? The Hair Gloss (177ml), an in-shower treatment that smooths and shines locks and lasts up to three washes.
Infused with good-for-hair ingredients, the luxurious Hair Gloss (177ml) from OUAI delivers salon-worthy swishes... at home.
Enriched with a blend of hyaluronic acid, rice water and panthenol, this in-shower treatment boosts hydration, repairs damage and promotes healthy-looking lengths. But that's not all; with the addition of sugar beets, this mane hero protects your colour from fading so your tresses look vibrant for longer (AKA you can go longer between salon appointments). For best results, style with heat after washing. Smooth, glossy strands incoming...
Water/Aqua/Eau, Dimethicone, Phenyl Trimethicone, C11-13 Isoalkane, Isohexadecane, Dimethiconol, Propanediol, Glycerin, Acrylamidopropyltrimonium Chloride/Acry- Lates Copolymer, C13-15 Alkane, Parfum / Fragrance, Panthenol, Oryza Sativa (Rice) Bran Extract, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate, Oryza Sativa (Rice) Seed Water, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Extract, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Sodium Stearoyl Glutamate, Caprylyl Glycol, Cetearyl Alcohol, Coceth-7, Tocopherol, Glyceryl Stearate Se, Saccharomyces Ferment, Lactobacillus Ferment, Lactic Acid, Cellulose Gum, Microcrystalline Cellulose, Guar Hydroxypropyltrimonium Chloride, Citric Acid, Sorbitan Isostearate, Sodium Hydroxide, Phenoxyethanol, Chlorphenesin, Limonene, Alpha-isomethyl Ionone, Geraniol, Hydroxycitronellal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
For fine/medium/thick hair: Wash hair with your favourite shampoo. If your hair is on the drier side, apply conditioner and rinse out. If you have fine hair with an oily scalp or oily hair, skip conditioner and use Hair Gloss in place of your conditioner. Separate hair into sections. Evenly distribute a pea-size amount (per section) of product between hands and apply gloss from mid-lengths to ends. Comb through to ensure an even application. Wait five minutes before rinsing. While your hair may not feel soft immediately after application, it will feel like silk after rinsing. After showering, use a leave-in conditioner if you need a little extra detangling or hydration. For best results, style with heat. Results last for up to three washes.
For curly to coily hair types: Think of Hair Gloss as an add on to your routine, so follow your typical curly hair routine and once you've completed your usual steps (pre-detangled, shampooed, conditioned, etc.) follow the instructions above to get an extra dose of shine.
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OUAI Hair Gloss 177ml
33.90€
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Top Customer Reviews
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Very good
It was very good and give me the best result
by Maha Verified Purchase
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Had high hopes
I think my expectation was too high for this product. It makes a difference but I think I expected it to help my hair get shinier. I’m going to continue using it and see if it gets better :)
by Ana Verified Purchase
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Not worth the hype
I really had high hopes for this hair gloss but I don’t see any difference or shine it works like a regular conditioner. I tried giving it many chances but it just doesn’t work for my hair type (fine to medium). I wouldn’t repurchase it.
by Maria Verified Purchase
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It’s ok
Didn’t notice a major difference, and it’s quite a small bottle.
by Rach Verified Purchase
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Really good hair mask
I really like this hair mask it makes my hairs smoother softer and shiner
by Bianca Verified Purchase
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shiny
This is so so good and shiny, my hair looks amazing
by Margaux Verified Purchase
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Not for thin straight hair
My hair is thin, straight and not dyed. It made my hair look greasy. It was very soft though but the effect was not what I hoped for. This is very heavy, maybe for very dry and colored hair will be good.
by Margy Verified Purchase
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Good but not great
On the fence about this product. I did not read instructions before buying. Thought it was more of a mask/conditioner product. But after reading instructions it reminds me more of the color wow dream coat. As the effect stays 3 washes and is activated by using heat (for optimal result). Also results are similar. It definitely smoothes my hair less frizz more shine and weirdly my hair dries much faster (wicks moisture). It is easier to use vs dream coat and makes my hair easier to handle during colder month. But does not give the mirror effect that dream coat gives after the first application. Ooh and I hate the smell. Wish it would smell like the other product. But this is too heavy. Luckily it does not linger.
by Elsbeth Verified Purchase
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Still trying to figure this out
It is nice but I find some of these in place of conditioner products a little difficult on curly hair as it needs that bit more moisture.
by Becky Verified Purchase
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Glossy
Super glossy hair. Love love love this product.
by Kristiine Verified Purchase
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