Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Better than all hair oil like biosilk
I have an oily scalp and hair. And this didn't make more oily. It's so good and nice! Shining and heat protection. And healthy look.
by Luv it!
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Great hair oil
I love the smell of this hair oil. I use it with the wave spray and it keeps my hair curly all day! Would recommend.
by Ren
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Never again
Was dying to get my hands on this. Seen so many amazing reviews with the odd bad one. I’ve used this a total of 3 times and my hair got drier and drier with each use. Will never use this again. Extremely disappointed.
by Jo
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Won't repurchase
You can feel the product being synthetic and it doesn't do any promised magic on the hair. The smell is nice but Morrocan Oil is so much better - your hair look healthier and fuller. I won't repurchase or recommend.
by Sabina
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Smells divine
Doesn't weigh hair down.
by wO
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Can’t live without this!
I’ve already repurchased because I can’t have this. From the first time I used it, I could see a noticeable difference, my hair is less frizzy, shiny, and feels so healthy now. Doesn’t weigh my thin hair down, just don’t use too much. I don’t notice the scent at all. This is the only product that I can see a noticeable difference with, I absolutely love it.
by Lilia
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Best hair oil!
I have very fine hair but an awful lot of it, so I need a hair oil that nourishes my hair without weighing it down, and this does just that! I apply it to my wet hair before blow drying, but may also use it on dry hair to finish my style. It leaves my hair feeling soft but not greasy or limp. The floral scent to this oil is beautiful and lasts in your hair.
by Lottie
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In love!
I just find this oil to do wonders! It is truly AMAZING! I just bought my 3rd one, and I just can't say how much I love this product. I am a person with very damaged hair, it has been colored and bleached, and this hair oil just brings my hair back to life, gives my hair that lovely smooth and soft feel, without being greasy and you can actually feel a difference in your hair from using it. And believe me, I have tried EVERY hair oil there are cheap ones to expensive ones. And after starting using this one, I haven't looked back.
by Althea
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Great product but first 2 ingredients are silicones
Absolutely love the smell of this!! I think jasmine dominates the scent, so if you're not a fan of that then you won't like it. I have curly, frizzy and dry hair and this really helps make my curls look shiny and moisturized. It does weigh down my curls a bit though but I still get a defined pretty wave. However, my biggest problem with it is that the first 2 listed ingredients are silicones that do cause buildup on your hair and if you're using only sulfate-free shampoo, you'll notice a lot of buildup over time and that's not healthy for your hair. I'm planning to go sulfate free because my scalp is super dry and I want to start cowashing my curls to preserve as much moisture as possible (I recently purchased the Briogeo one). So I'm sad that I will have to stop using this regularly (even though it smells so great!!). I may use it once in a while probably when I heat-style my hair to get a sleek look and receive compliments on how great my hair smells haha.
by Rao
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Yet another over marketed and over hyped product!
This hair oil just isn’t much at all. I normally use Shu Uemura’s essence absolute. I was looking for a change and saw good review for this product. The packing being nice as well I thought I’d give it a go. I couldn’t have been more wrong. Doesn’t do anything at all for my fine curly hair. It just sits on my hair adding a bit of greasiness. The fragrance isn’t all too pleasant either.
by Sene
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