Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
I don't get it
I received this as a sample and it smells of absolutely nothing, and my hair isn't particularly different after using it. It helps smooth ends a little but the next day my hair is much oilier than when I use other hair products so now I tend to avoid it.
by SmellyKelly
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The best hair oil
This is hands down the best hair oil I have ever used. I love the smell of expensive fragrance it has. Moreover, it adds the shine to your hair and makes your second-day hair still look great. It is extremely lightweight and it absorbs right away.
by julie
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Fine but damaged hair
My hair is fine, gets weighed down easily and is damaged from beaching. Using conditioner every time I wash it often leaves it flat and lifeless, but this oil is lightweight enough to keep volume and hydrates my locks enough to keep them looking and feeling healthy. I can really feel a difference if it's not used for any length of time.
by Woods
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Not for me, feels like heavy silicone
It didn't work for me. I have thick and natural hair colour, I have a little frizziness. I mainly use this type of products for detangle. The oil just sit on my hair and doesn't absorb, or detangle . If I put a little more to help them detangle, it looks like a greasy mess. I use oils very often, this is the first time i am not happy. It feels more like a silicone.
by Margie
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Thick hair
It's mediocre and it stinks. Get something else for cheaper. It doesn't make the hair look oily but it literally stinks of artificial rose scent and it's not that life changing.
by alexandra
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Love This
Got a sample of this in my beauty bag and absolutely love it. You only need a few drops and your hair is frizz-free with a lovely shine. When my rose hair & body oil is used I will be buying this in the full size x
by NatashaB
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Addicted
I got this in a goody bag in a mini size and definitely need the full size now. It makes the hair super soft and gets rid of frizz and those dry, damaged areas caused by bleach.
by Serenio
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Lovely Product
This oil is lightweight, ideal for my frizzy hair.
by Lexi
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Really effective oil but not so much the smell..
This is a really really amazing hair oil.. especially for dry damaged hair and I can't recommend it for its effect enough as it smoothes frizz and makes my hair feel and look healthier! BUT I had to knock a star off because I just can't get on board with the scent. It's seriously pungent and old fashioned. It's a real shame because the hair oil is gorgeous so I'm in a dilemma as to whether to stick with it! Although I would definitely recommend giving it a go since scent is subjective and I know some reviewers really liked the smell, I just find it too much!
by Hana2
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Don't work for me
The hair oil does't take the frizz away from mine hair. Also does't ads a lot of shine. I have to use again and again to see any result but it only gets greaser. I was expecting great things from this hair oil but I found it disappointing. Also the smell is not good I don't like the soft flowery smell.
by Sab
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