Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Lovely oil
Best I've used. I have naturally frizzy hair which I straighten and curl every other day. I live in a humid climate and this oil really helps me blow dry and straighten my hair smooth and frizz free. Also, my hairstyle holds in the humidity. I feel like this really helped my hair and it doesn't weigh it down or make it look greasy. One thing I don't like about this is the smell; a strong white floral scent which reminds me a little bit of old ladies. Fortunately, the smell doesn't last on the hair.
by Julia
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Simply the best
An excellent product that has truly transformed by curly/frizzy hair. It keeps it under control and has given me the confidence to wear my natural hair.
by Shi
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Wonderful smoothing and gorgeous smelling
I have wavy and slightly frizzy hair (especially in humid weather). This is the only hair oil that I have tried which has really done what was promised, i.e. effective at smoothing down frizz without weighing down hair or looking 'oily'. It is truly excellent and smells wonderful. It really reminds me of the Kai scent (white flowers), although it doesn't last long after going on. Thoroughly recommended.
by Loirinha
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Unbelievable
The best hair oil i have ever used and the only one which has not weighed my hair down at all or caused it to look greasy.
by Sophie
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Lovely & light - yet does the job!
I have long loved using oil in my hair as an overnight mask - argan, sweet almond or jojoba - but would never use an oil for styling and when I'm about to go out. I was a bit unsure about buying this. I do like to use leave-in conditioning sprays or serums when I'm blow-drying my hair and was worried about using an "oil". I have, however, been pleasantly surprised by this product. The oil is so light, it's been wonderful for working through the ends of my very-long hair. It's light, beautifully fragranced and doesn't make the ends of my hair look greasy or weigh it down. I have tried it as an overnight mask, too, but prefer a traditional oil for that. This one is perfect for teasing through the ends of my hair before I blow dry or when I want my ponytail to look sleek. Also, a little goes a long way, so start with just a tiny dab.
by SarinaLovesBeauty
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A must have for long hair, and EXTENSIONS
Ladies, if you have non-glossy, dull hair, get this in your routine. I'm not one of those major make-up bloggers or anything, but I travel all the time for my work and my hair gets the worse of it...dehydrated and cannot manage it...always different hairdryers etc! So HAIR OIL treatments are a bliss. I've been using hair oils from many brands: Morrocan Oils, Argan Oils, Castor Oil (for re-growth of hair),etc...For my Great Lengths hair extensions I've been using the Great lengths oil for years, but once I moved to this oil from OUAI...WHAT A BLISS. I will stick to this one, only downside the bottle is glass, which is a nightmare when traveling, but I move it to my plastic container and off we go! The best non-sticky non-greasy oil there is. And absolutely smelling like desserts on a Sunday afternoon!
by Kikka
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The best!
So I've always used oils within my hair, DAILY! People hear myths about oil and won't use it due to thinking it will make your hair greasy! Let me assure you this product is amazeballs... Seriously! It works wonders on your locks and leaves a non-greasy shine to your hair. It isn't heavy and sits perfectly on my hair... I think my hair is in the best condition ever and according to my hair dresser I've never had healthier lengths throughout my hair. Love this product and would recommend it 100 times over!
by A
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A little goes a long way!
This smells so good! I'm so pleased I bought it. My hair is considerably softer and smells beautiful. It's light and you don't need much product at all.
by Katy
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Amazing product
Brilliant oil. I logged in especially to leave this review as it's so good. Me: Bleached dry frizzy wavy ends, tried everything, nothing tamed them, was about to chop off four inches of hair. Used this oil and my hair is silky, no longer frizzy and matted at the ends. It smells gorgeous too. I use on wet and dry hair, although prefer to finish with the finishing cream. Worth the price tag.
by Adele
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AMAZING!
I was on the fence about buying this, but I'm SO glad I did! Not only does it smell heavenly, it leaves my hair soft and shiny without being greasy or heavy. Highly recommend!
by AnaAguiar
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