Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great product
Hair oil is one must have in my daily routine to get silky smooth look in my bleach damaged hair. This one works and smells great, even with our cold winter weathers.
by Laura Verified Purchase
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Good oil
I like it, although I expected more care. I use it, but I'm still looking for the real one.
by Réka Verified Purchase
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Not bad but not great.
Other than the nice smell, it doesnt really do anything much. Sure it gives somewhat shine but i’m not wowed by it.
by Choo Verified Purchase
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The best hair oil
I loved this hair oil. My hair is on the finer side, but not too fine. I used olaplex oil before and it didn't do much for my hair, so I tried this and loved it. It smells nice but strong, so if you don't like strong scents keep that in mind (the smell doesn't last too long on my hair). It really nourishes my hair and gives it shine, without weighting it down. I will definitely buy this again.
by Anamarija Verified Purchase
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Ouai Hair oil
Beautiful hair oil, light consistency so it doesn't weigh heavy in hair highly recommend
by Mair Verified Purchase
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Amazing
Pretty good hair oil to use after shampoo for curly hairs .
by Prt Verified Purchase
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Nice
The smell is going but not that good and I don’t see anything special
by Yuval Verified Purchase
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holy grail
best hair oil i tried. love the smell and it helped my shedding + makes my hair glossy
by aidan Verified Purchase
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Good
I like it but the smell is a little bit strange but the product is good 👍🏻
by Moti Verified Purchase
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One of the best!
The texture is very silky and gives a beautiful shine. Ouai always have a lovely scent which is a plus. You wont regret this one.
by Choo Verified Purchase
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