Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Amazing
Love this hair oil. Nice and non-greasy
by Olga
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Good product
Smells great and leaves hair very hydrated. I recommend it, it shows that it is a quality product. I recomend.
by Isabel
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Good product
Smells great and leaves hair very hydrated. I recommend it, it shows that it is a quality product.
by Isabel
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Absolutely love it
One of the best oils out there. Doesn’t leave my hair greasy at all.
by Ray Verified Purchase
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Unfortunately my holy grail
I've tried other hair oils now (Nuxe, Aveda, Bleach London, Davines) and keep going back to this one. Although its definitely more on the lightweight end of hair oil IMO which is perfect for my hair.
by H
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Lightweight
I use this oil for when I’ve blow dried my hair and want light moisture and shine at the end. It smells nice and isn’t heavy at all ( I have 3b curly hair naturally)
by W
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addicted to the smell
I LOVE this, the smell is everything, reminds me of this 5 start hotel I went to in India for my cousins wedding. It just smells expensive. Even if you use one pump of oil instead of 3 drops like it says, your hair won’t be greasy but it will look so much less frizzier (my hair is mid thickness though so that might be subjective). Would deffo recommend esp since this lasts ages.Â
by Eesha
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I like this a lot
I hate the scent of this but I adore the product. Is a non greasy hair oil that absorbs in the hair fast. Scent could be changed but the consistency and the result is amazing. LovelyÂ
by Frida
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Much better than I thought!
I sort of thought this would be a mediocre product but light and with a nice sent, but it's actually amazing! I have dry, highlighted hair that needs a lot of product to look sleek, and this is my new favorite hair oil, better than olaplex and Shu Uemura for me. Plus, I really like the flowery scent, it's very subtle.
by BSK Verified Purchase
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loved it!
smells good and hydrates. my hair looks healthier. i recommend it
by Sorina
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