Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great product, but overpriced, and design flaw in the packaging
This is a beautiful oil, it works wonderfully without making my hair greasy. A bit too heavily fragranced for me, but I don't mind too much. What I do mind though, is that the pump tube doesn't go all the way to the bottom of the bottle. For such an expensive oil (the bottle is very small), having to struggle with the packaging to use it up way earlier than needed, because of an easily avoidable design flaw, is just very frustrating.
by faust Verified Purchase
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Fantasic!
I have fine curly hair and this is the perfect oil. Does not weigh down my curls and nourishes the hair ends so that they don't look dry. I use it immediately after styling and blow drying. Will definitely repurchase!
by Naaz Verified Purchase
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Best hair oil ever
Best hair oil I ever tried. I a lot of hair and very long but fine. This is a perfect lightweight oil that doesn’t leave a sticky residue and smells great.
by Vee
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Great hair oil
I love it. It gives shine, tames frizzy hair and smells great!
by Steffie
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Good Hair Oil
I like Ouai hair care - i think it is the nice packaging. I thought I would give this hair oil a go, I have used hair oils for years they save my bleached hair. This is a nice, standard hair oil, the smell isn't over the top and adds a nice shine (but all hair oils do that). I have medium length hair and I try to half a pump as that is enough for my hair, too much and it could go greasy. It is nice but I won't repurchase, it isn't luxe smelling enough for me.
by Camillion
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Way overpriced
This product is lovely to use - it has a really subtle nice smell and a little goes a long way. I have to stay though if I were to blind test it to a drug store hair serum I would definitely not notice the difference. I personally wouldn’t pay this amount again for an outcome I could get much cheaper:
by Haz
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Love it
I love love this oil. First of all, the smell is so good, i can feel it even for the next day. My hair is so soft and shiny.
by Sveta
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The best
If I could give this more than 5 stars, I would. I have curly, semi-dry blonde highlighted hair so it can be quite unruly at times. This oil has been amazing! I put it in when it’s wet and either dry naturally or use a diffuser. I’ve put it in when dry as well and it’s just as nice. It adds shine, doesn’t make the hair greasy and smells really good (although not overbearing). When I read the ingredients I was like "how does she (Jen Atkin) know that some kind of African plant will be good for hair?" and kind of passed it off as BS, but I swear, I have never come across a product for my hair quite like it. So she obviously does her research. Will be treating myself to an Ouai product every month now just based on how good this product was.
by Etain
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This is AMAZING
This oil is the best thing that ever happened to my hair. It does not leave my hair greasy AT ALL! My hair really takes all the oil in and it feels like it's nurtured immediately. Would recommend to anyone! This is truly an amazing hair oil, plus the scent is just like the description.
by Finne
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My current go to oil now
I really like the smell of this oil. I use it after blow drying my hair, and it leaves my hair soft, smooth and smelling great. I will repurchase once I run out!
by laura82
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