Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Great For Frizz/Curls
This oil is such a great product to have if you want to give your hair a shine but not weigh it down. It is also really good at taming frizz and making your hair look amazing! It doesn't make your hair greasy at all, just light and really nice! Definitely worth buying.
by Ana
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Very nice bottle, but left my hair greasy
The bottle and smell of this hair oil is really nice, but it makes my hair very greasy. The bright side is that this bottle has lasted forever because a little goes a very long way. I have medium-length fine hair that is colour-treated.
by Catherine
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Smells great but still prefer Moroccan oil!
Smells lovely but I think Moroccan oil is more fortified and effective for my hair! I’ve got a long, thick, frizzy hair and my hair loves a good oil...this one is 3/5 for me.
by Rosie
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Awesome / cупер масло для волос
Game changer for my hair , after I washed my hair and waited a couple minutes to dry, I apply this gorgeous oil to my hair ends. It smells super amazing like a white flowers and it makes my hair silky and steady. Love this product. ........... Отличное масло для волос , пахнет просто невероятно! делает волосы шелковистыми и послушными.
by Viktoriya Padurya
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An average product in a pretty bottle!
I bought this oil and curl jelly from Ouai. Unfortunately I disliked both. The oil is very light but doesn’t feel luxurious. Feels more like a product heavily diluted with mineral oil in consistency. Doesn’t do much for my moderately-curly fine textured hair. Is makes my hair greasy to the touch and the shine isn’t something that makes my hair look healthy. Looks more like I’m in a terrible need of a hair-wash!
by Sia
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Somewhat over-hyped!
I was expecting this oil to deliver a lot more than it actually did. Scent is not as good as I hoped compared to my Holy Grail hair oils. It is very lightweight and soaks into hair really quickly. Also it leaves very nice shine to my hair. Like it but do not love it.
by LABeauty
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Отличное!
Я купила это масло в надежде что оно пахнет так же как их серия repair, но нет, оно пахнет цветами и конкретно ландышем) По свойствам масло отличное! легкое, не утяжеляет, но при этом отлично питает и придает ухоженный вид. У меня тонкие, крашенные в блонд волосы.) ****** I bought this oil in the hope that it smells just like their repair series, but no, it smells of flowers and specifically lily of the valley. The properties of the oil are excellent! Easy, does not make heavier, but at the same time perfectly nourishes and gives a well-groomed look. I have thin, dyed blond hair.)
by Tanya
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Very good product
It leaves the ends very smooth!
by Suzy
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Pretty good
This oil is super concentrated and u need just a few drops to get the frizz away. The smell is a little too much for me but it is bearable. I did expect more but it is pretty good so no regrets here.
by Noa
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Hair oil
This makes my hair smell good, smooth and soft.
by Salu
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