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Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Customer Reviews
5 stars rating 92 reviews
4 stars rating 30 reviews
3 stars rating 9 reviews
2 stars rating 3 reviews
1 stars rating 5 reviews
Top Customer Reviews
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Lightweight
I use this oil for when I’ve blow dried my hair and want light moisture and shine at the end. It smells nice and isn’t heavy at all ( I have 3b curly hair naturally)
by W
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addicted to the smell
I LOVE this, the smell is everything, reminds me of this 5 start hotel I went to in India for my cousins wedding. It just smells expensive. Even if you use one pump of oil instead of 3 drops like it says, your hair won’t be greasy but it will look so much less frizzier (my hair is mid thickness though so that might be subjective). Would deffo recommend esp since this lasts ages.Â
by Eesha
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I like this a lot
I hate the scent of this but I adore the product. Is a non greasy hair oil that absorbs in the hair fast. Scent could be changed but the consistency and the result is amazing. LovelyÂ
by Frida
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Much better than I thought!
I sort of thought this would be a mediocre product but light and with a nice sent, but it's actually amazing! I have dry, highlighted hair that needs a lot of product to look sleek, and this is my new favorite hair oil, better than olaplex and Shu Uemura for me. Plus, I really like the flowery scent, it's very subtle.
by BSK Verified Purchase
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loved it!
smells good and hydrates. my hair looks healthier. i recommend it
by Sorina
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Great product, but overpriced, and design flaw in the packaging
This is a beautiful oil, it works wonderfully without making my hair greasy. A bit too heavily fragranced for me, but I don't mind too much. What I do mind though, is that the pump tube doesn't go all the way to the bottom of the bottle. For such an expensive oil (the bottle is very small), having to struggle with the packaging to use it up way earlier than needed, because of an easily avoidable design flaw, is just very frustrating.
by faust Verified Purchase
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Fantasic!
I have fine curly hair and this is the perfect oil. Does not weigh down my curls and nourishes the hair ends so that they don't look dry. I use it immediately after styling and blow drying. Will definitely repurchase!
by Naaz Verified Purchase
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Best hair oil ever
Best hair oil I ever tried. I a lot of hair and very long but fine. This is a perfect lightweight oil that doesn’t leave a sticky residue and smells great.
by Vee
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Great hair oil
I love it. It gives shine, tames frizzy hair and smells great!
by Steffie
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Good Hair Oil
I like Ouai hair care - i think it is the nice packaging. I thought I would give this hair oil a go, I have used hair oils for years they save my bleached hair. This is a nice, standard hair oil, the smell isn't over the top and adds a nice shine (but all hair oils do that). I have medium length hair and I try to half a pump as that is enough for my hair, too much and it could go greasy. It is nice but I won't repurchase, it isn't luxe smelling enough for me.
by Camillion
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