Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Ready to meet the latest addition to your hair care routine? Enter: the Hair Oil (45ml). This multitasking marvel not only smooths flyaways and split ends, but protects strands from colour fade, heat and UV damage.
Whether you're seeking straight strands or a slicked back bun, OUAI's Hair Oil (45ml) smooths and protects your tresses.
Ultra-hydrating and divinely scented, this floral-infused formula softens, shines and strengthens your strands. How? It's bursting with African galanga to help boost hair health, while a blend of ama oil and Asian borage oils form a protective layer over lengths. Not only does this mean your tresses are protected against UV damage, heat and pollution, but you can expect an ultra-sleek, high gloss finish with minimal flyaways or split ends. What more could you ask for?
Cyclopentasiloxane, Dimethicone, Prunus Amygdalus Dulcis (Sweet Almond) Oil, Isododecane, Hydrogenated Ethylhexyl Olivate, C12-15 Alkyl Benzoate, Phenyl Trimethicone, Simmondsia Chinensis (Jojoba) Seed Oil, Dimethiconol, Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Oil, Adansonia Digitata Seed Oil, Borago Officinalis Seed Oil, Crambe Abyssinica Seed Oil, Glycine Soja (Soybean) Oil, Passiflora Edulis Seed Oil, Moringa Oleifera Seed Oil, Coconut Alkanes, Kaempferia Galanga Root Extract, Helianthus Annuus (Sunflower) Extract, Amaranthus Caudatus Seed Extract, Oryza Sativa (Rice) Bran Extract, Daucus Carota Sativa (Carrot) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Coco-Caprylate/Caprate,Ethylhexyl Methoxycinnamate, Polysilicone-15, Diisostearyl Malate, Hydrogenated Olive Oil Unsaponifiables, Beta-Carotene, Bht, Citric Acid, Benzoic Acid, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Citronellol, Benzyl Salicylate, Linalool, Hydroxycitronellal, Hexyl Cinnamal, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply to wet or dry hair, concentrating on the mid-lengths and ends. Start with one pump warming it into your hands before applying.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Amazing
Smell amazing, feels amazing, looks amazing.
by Lynn
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Best hair oil out there
This was the first Ouai product I ever tried and I’m so glad I did. I apply it to my ends after every shower and my hair just seems healthier longer between cuts, it’s not greasy nor does it weigh my curly hair down at all. Nice scent and I use about 1-2 pumps each time, 3 times a week and this bottle lasted about 8 months. Already bought my second and so glad I found a hair oil that works for me.
by Charlotte
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Best hair oil I've ever used
I have curly fine hair and throughout my life I've tried in numerous hair oils and none of them defined my curls the way this one did. My curls stay defined and hydrated and the oil is very lightweight. Best hair oil ever!
by Joana
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Such a nice smell
I really like this hair oil. It makes my hair soft, it is not greasy and it smells divine.
by Heleen
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Game changer
This hair oil smells great and if left in my damp hair while it naturally air dries, it tames some of the frizz and brings out my natural curls. It also makes my hair feel soft.
by muiaaf
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Amazing!!
The smell is just perfection, but I’ve used this hair oil for a week now and my hair looks absolutely amazing, it’s really humid where I live and having wavy hair does not agree with the humidity and this hair oil has honestly made my hair look so incredible, shiny and healthy! A must have.
by Lihisc
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Great product
This product works amazing I bought the voluminizer spray, smoothing spray and this oil and now my hair can't go without it their products are the best I have ever used on my hair leaving it so soft and healthy looking. I have bleach blonde hair and I will never go without again :)
by Kay
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Terrible product
This product appears to be one added to a line just to make up the numbers. It doesn’t do anything apart from make hair drier. It has a tendency to just sit on hair rather than absorb into the strands. There are hundreds of products on cult that I wish I had purchased over this very abismal item.
by Sai
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Great product
I bought this also due to the hype, love the exotic jasmine smell. Non-greasy but definitely makes a difference. I have bleached ends which can get very dry and frizzy and this tames it beautifully. Has quickly become a daily favourite. Almost run out and ready to repurchase
by Snehz
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Will not repurchase
I bought this because of all the hype about it smelling wonderful and how great your hair is after.
by Gwen
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