Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
I like it
In the beginning I found it a hard product to work with because my hair looked greasy if I applied a little too much. But now I know how much to apply and it is doing a good job.
by Elke Verified Purchase
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Good for what is it.
This is not a need. It gives an added texture and smells nice but i dont reach for this much as i dont really have a need for it.
by Choo Verified Purchase
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Not for me
This is a thick pomade that does work and i like that it is matte. Just not for me as i have long curly hair and realised this would be better for people with short hair and want to sculpt it a bit.
by Lara Verified Purchase
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Smells devine!
smells literally so good. Like a salon! and it has good holding power but it doesn’t work as a dry shampoo it definitively gives a shiny/glossy vibe rather than matte!
by Chantel Verified Purchase
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My favourite hair product
If you have frizzy/ curly hair at all you need this in your life. This is my life hack for creating a sleek bun/ pony without having to straighten my front bits. I have my two sisters on it too and it is the best. Doesn't harden your hair so you have flexibility the next day. I can't live without this and it lasts for AGES!!!
by Rachel Verified Purchase
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great for hair styling
It is a nice pomade, the texture is great and it's not sticky. The best thing about it is the smell. Overall, I think it is a good product.
by Mihaela
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Not matte but holds in place
I bought this thinking it could tame my flyaways but the product makes the roots oily. Its better to use lower down the hair to give it some texture
by Emily Verified Purchase
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Really does the job
I was a bit skeptical at first because it seemed too heavy texture-wise, but it glides easily and does not leave your hair feeling sticky and greasy.
by Arifa Verified Purchase
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Baby hairs are growing
This product truly helped to grow some baby hair, I love it. 😊 It does not leave your scalp greasy.
by Arifa Verified Purchase
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lovely pomade
been loving this product, it's a nice pomade, great texture, not too sticky and the smell is divine just like with the rest of OUAI products.
by Alina Verified Purchase
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