Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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OUAI Matte Pomade 50ml
22.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
lovely pomade
been loving this product, it's a nice pomade, great texture, not too sticky and the smell is divine just like with the rest of OUAI products.
by Alina Verified Purchase
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Amazing product!
A really small amount of the product actually works for small hair threads. Amazing solution for a sleek ponytail!
by Anita Verified Purchase
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complicated product
I've used to slick back my hair and I don't reccommned using it this way it leave a residue, one way of using it is to apply before styling a clean hair it givie a grip to hold the style but never apply it on root of the hair
by SAM Verified Purchase
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Very good for hair styling
I have been looking for a matte pomade to fixate annoying little hair threads on my head and this has done wonders
by Dora Verified Purchase
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Good product
Smells nice and is perfect for slicking back hair! It does definitely leave a residue so I would only use before you're going to wash your hair.
by Sarah
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Great for no-wash days!
Slicks my hair back and smells good - takes minutes to turn a lazy hair day into a chic and sleek ponytail!
by Annie
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Good product
Good product, but might leave the hair looking greasy, would advise to only use for specific hairstyles and before hair washing day.
by Akvile Verified Purchase
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it's worth the price
It smooths my baby hairs nicely and lasts a lifetime because I use very little, so it's worth the price.
by Zsófia Verified Purchase
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Like it
It is a little heavy for my lightweight hair but I like to use this for a slik hairstyle.
by Marie
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Keeps hair slick
Like the texture. But it's kinda heavy and weighs the hair down. Hence my hair is flat...
by Ryan Verified Purchase
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