Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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OUAI Matte Pomade 50ml
22.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Love it
Amazing smell... Does it's job. My hair looks great
by Eden Verified Purchase
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gods gift to greasy hair
Honestly, this pomade has been a godsend for slick buns/ ponytails, it gives the satiny finish of hairspray with the hold of pomade, without any of the crispiness I usually get with the latter. A little bit goes a LONG way, so I never feel like I get excess buildup in my hair either as it washes out very well with a good clarifying shampoo ++ a single pot lasts forever
by Lola
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Very Underwhelming
I bought this as I thought with it's alleged popularity amongst celebrities that it would be good quality and do the job it states it does. I was wrong. It doesn't hold in place, gives little gloss to hair, but strangely, a lot of grease. Makes hair look dirty and feel tacky. It's also very scented, which is fine if you like the scent, but sickly if you don't.My sister uses a run of the mill pomade for men and her hair looks way better for a fraction of the price.
by Nieta
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Not impressed
This is the only Ouai product I am disappointed with. It does nothing to mould my hair or add texture. Waste of money imo.
by W
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Greasy mess
Makes your hair very greasy and is not matte at all. I have black thick straight hair. Hairspray is much better for sleek pony/ buns.
by Roronoa
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Incredible
I am obsessed with the smell of this product - so so so good! On top of this, this product provides such a good hold but isn’t too cakey like some of the other products on the market. A little goes a long way!Â
by Cassie
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Ouai Matte Pomade
Very disappointed with this product, I bought it on the basis that it was matte……annoyingly very much the opposite, even the smallest amount makes my hair greasy and limp. It looks like my hair hasn’t been washed, gives no choppy texture to my short straight hair, just makes it flat and lacklustre. Would not recommend this product.
by Sue
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not good for slick buns
doesn't slick your hair at all and it looks extremely greasy
by s
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Matte???
Not matte at all, extremely greasy. Made my hair stick in greasy clumps and it looked as though I hadn't washed my hair in weeks. Had to wash it off immediately. Disgusting!
by Stefan
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Sleek bun of dreams
The dream product if you love a sleek bun like me - supermodel vibes at your fingertipsÂ
by Frances
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