Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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OUAI Matte Pomade 50ml
22.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Not for me
I'm sure this is good stuff but not for my fine hair. Too heavy however little I used.
by Pauline
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Quai matte pomade
Small container goes along way.very little needed to achieve desired style.really like the texture o my hair as it stays kept hair soft but no flyaways
by elaine Verified Purchase
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Holds your hair but doesn't make it crunchy
I've tried a few styling products to make slicked hairstyles: eco styler gel, leave in treatments like nº6 from Olaplex... and all of them always have some notorius cons. Styling gels often make my hair 'crunchy' and shiny in a not-so-good way: I find that when a gel leaves your hair shiny, it can sometimes emphasize those greasy hair days. This pomade is matte, which helps with that issue, and it also smells so good, floral-y and sweet but fresh. It holds my hairstyles pretty good throughout the day. Keep in mind, my hair is thick and long, but straight (idk how it'd work on wavy, curly, coily or kinky hair). The main con of this product is that I can only use it for this: the labels claim that is a multitasking product and you can use in a lot of ways, but I found that when I try to use it as a leave-in kinda way it weighs down the hairstyle.
by Lidia Verified Purchase
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It’s a gem!
I have baby hair which sticks up like horns and rarely pull my hair up because of this. I read about this product and its good reviews and decided to try it. I was not disappointed! My hairs stayed in place all day! No other product did this. I definitely recommend for sleek pulled up hair.
by Nik Verified Purchase
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Love it
I have been using this when I want my hair to look a bit messy, or when I want some strands to stand out. It’s wonderful. It gives it a new life and shine, the hair is so soft, and smells divine. Sometimes I mix it with one or two drops of hair oil. My experience has been with dry hair.
by Adriana Verified Purchase
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Love it
Really gives my blunt bob a lived in texture and ‘piecey’ look and also enhances my balayage. Similar finish to bumble and bumble city-swept (which I can’t find anywhere!). Not sticky at all.
by Taz
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Ouai pommade
My bob needed this
by May
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Love this product
This product works so well for styling shorter hair or taming flyaways/baby hairs. It adds a lovely texture to the hair and the matte finish means you can use other products as well and still get a fresh clean hair look.
by Kate
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Effortless texture
My hair is always quite smooth and soft and when I curl it I like it to look "piece-y" and messy but could never get it how I wanted it.... until I tried this! You only need a little so the price is 100% worth it.
by Steph
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Amazing hair pomade
The best pomade ever. You just need a pea size to style your hair. Got an oily scalp? don’t worry it’ll work you’ll love it. I was able to achieve that sleek hair with this pomade whichever was hard on other pomade I’ve used. Leaves my hair smelling fresh all day and doesn’t leave hair greasy. I ordered a second pot for a friend too as she fell in love after she tried mine. Thank you Cult beauty & Quai.
by Emma
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