Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Matte Pomade (50ml), a control-finishing paste that adds texture, shapes styles and tames unruly ends or flyaways.
If we could add the word multitasking to this mane icon, we would! OUAI's Matte Pomade (50ml) is a must-have for everyone's hair care arsenal.
Boasting a number of uses, this paste gives short hair added texture, moulds styles and is also perfect for slicking back greasy locks in-between washes. How so? Well beeswax is infused to add volume while kaolin clay gives it its supreme holding prowess. Plus, it cares for your strands at the same time thanks to the brand's OUAI Smart Technology, a nourishing concoction of amino acids, tamarind seed, hibiscus and jasmine. Which style will you choose?
Petrolatum, Kaolin, Beeswax, PEG-7 Glyceryl Cocoate, Mineral Oil, Fragrance, C18-38 Alkyl Hydroxystearoyl Stearate, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Benzyl Salicylate, Hydroxyisohexyl 3-Cyclohexene Carboxaldehyde, Geraniol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a penny-sized dab through the ends of hair for easy, piece-y texture. Or smooth and brush through a slick updo.
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OUAI Matte Pomade 50ml
22.60€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
best pomade i’ve used
Smells so good lol. Also it doesn’t leave residue in my hair. Keeps it in place the whole day. You only need a tiny bit
by Dawn Verified Purchase
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Best I've tried
Works really well, it's the best one of tried so far. Not perfect but very good. Be careful not to put too much, a little goes a long way.
by Sandra Verified Purchase
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Good
It's good but the scent is too strong.
by Inge
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Works well, but seems overpriced for what it is?
The paste goes the job, it stays put and keeps baby hairs in place all day. It has a nice pleasant scent too! But definitely needs a good fly-away brush to apply it.
by Joolz Verified Purchase
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Ok
It’s ok but very thick and sticky. Never really dries
by Carrie Verified Purchase
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👀
It gives your hair texture without leaving full or gresey 🤍
by Blanche
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A staple!!
This is my second time buying this hair pomade and I absolutely love it! It handles frizz and I also use it to slick my hair back. The smell can be better though
by Romi Verified Purchase
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Amazing stuff!
It does what it's meant to. Can't be without it!
by Eli Verified Purchase
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Not too bad
It’s a nice product but I expect more from it. You need to be careful when using it cause it’s really thick so you can leave chunks of product in your hair but if used correctly it does a decent job.
by פלג Verified Purchase
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Nice
The product is nice but not matte for me a little bit oily
by Aa Verified Purchase
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