OUAI Medium Hair Shampoo 300ml
You'll earn 32 Status Points with this product
31.60€
Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
recommend
very well washes the scalp. hairs are shiny and soft
by Pro Verified Purchase
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Really good
The scent is enormously great as well as the hair after. But not the best one for curly hair.
by Anna
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Pleasant
Pleasant to use, hair feels clean and lighter. Bought refill!
by Karen Verified Purchase
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Shampoo
Makes my hair very soft and my hair feels really clean when I use this!
by Isa Verified Purchase
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Love it
The fragnance is amazing and it doesn't irritate the skin. I haven't notice my hair being really shiny, but it always leaves my hair very clean and smooth. I will be purchasing the refill when I run out.
by Violetta Verified Purchase
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Awesome!
This shampoo does exactly what the description says. My 2C naturally wavy highlighted hair loves it. It cleanses without stripping and adds shine and definition to my natural texture. The smell is quite strong and perfume-y, but it personally love it, smells pretty and luxurious. Highly recommend!
by Salla Verified Purchase
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I want this in a perfume!
I contacted The OUAI asking if this scent comes in a perfume and unfortunately it doesn't. The best smell ever. I like the shampoo but sometimes it felt like my hair was super clean, while rinsing it was hard to the touch. But I have ordered the other one for thick hair hoping it is the right for my hair type. PLEASE MAKE THIS INTO A PERFUME 😍
by Despoina
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One of the best shampoos I've used
The smell is so clean and classic with this shampoo. Lathers better than any other shampoo I've used so a little goes a long way. Nothing more to say its a top tier shampoo that provides everything you need.
by Mollie
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The very best
Like its conditioner companion, this shampoo is the only thing that works in my hard water area. Lathers very well and does not strip hair of natural oils. Hair is baby soft and smells divine. Can’t do without.
by Ludovica
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One of the best
I have fine hair,but alot of it and after trying a sample of the medium shampoo i decided to order it. First of all the smell is amazing, but the product is also outstanding. It lathers well and your hair is left feeling really clean. I’ll be repurchasing this one
by Jennifer
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