Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Discover the Medium Hair Shampoo (300ml), a nourishing formula that will transform dreams of healthy, hydrated locks into reality...
Finding the middle ground between healthy and happy tresses, the Medium Hair Shampoo (300ml) cleanses , hydrates and summons shine.
Laying the foundation for stronger locks, this formula is infused with hydrolysed keratin (AKA the ideal pairing for heat-damaged hair) and kumquat fruit extract, which helps to return tired tresses to their former, glossy glory. Plus, a moisturising blend of babassu and coconut oils will bring hair bright up to date. Oh, and fans of the brand's Mercer Street fragrance will be pleased to hear that it makes an appearance here too: think zesty orange and Italian lemon happily married with floral notes of peony, magnolia, and jasmine. A complete refresh for your strands and senses... we're obsessed.
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Amodimethicone, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Glycerin, Citrus Japonica Fruit Extract, Panthenol, Hydrolyzed Keratin, Polyquaternium-7, Orbignya Oleifera Seed Oil, Cocos Nucifera (Coconut) Oil, Peg-150 Distearate, Sodium Lauroyl Glycinate, Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), C11-15 Pareth-7, Laureth-9, Trideceth-12, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Tocopherol, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate, Disodium Edta, Citric Acid, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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OUAI Medium Hair Shampoo 300ml
31.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Did wonders to my hair
It has made my hair silky soft,very hydrating and smells amazing
by Mori Verified Purchase
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too soft
it's too conditioning for my hair. Like my hair does not feel clean. Almost like im using a conditioner instead of a shampoo. I won't repurchase it and i have to double shampoo with another shampoo.
by Sarah Verified Purchase
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Ouai is #1
Ouai always delivers, just like with this shampoo! Love the scent
by Darling Verified Purchase
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OK
I love the medium hair shampoo, but the conditioner is OK, nothing special. I use a really thick hair mask so actually this conditioner is good for that.
by Kärol Verified Purchase
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The best
Have tried multiple different shampoos over the years, but this one is the best so far (been using for 6 months), smells amazing and keeps scalp clean enough to only wash once a week.
by Karol Verified Purchase
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love it
This is the first time I am trying this product, and I am satisfied. It has a very nice scent that lasts in the hair for several days. It doesn't weigh down the hair and cleans very well.
by Andreea Verified Purchase
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Light shampoo
Very nice, light smell, washes my hair nicely
by Alesja Verified Purchase
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smells like heaven and soft like a cloud
love how soft and smelling greatly my hair are after using this product
by Agi Verified Purchase
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Very good
Works very well one my dry hair and smells nice too!
by Sara Verified Purchase
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Great!
I think I still prefer the Detox one and the one for Thick hair but this is also really great for my hair!
by Elis Verified Purchase
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