Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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This item
OUAI Thick Hair Shampoo 300ml
31.60€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Worked for my thick straight hair
This shampoo is fab for my hair, thick and straight. It’s given it a shine, has somehow made it easier to brush, and is way less frizzy. Don’t get much of a scent from it, but I don’t mind
by EJ Verified Purchase
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The best shampoo
This is the best shampoo. I really love the smell and the texture of it. It
by Lior Verified Purchase
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Good shampoo for blond hair
Good shampoo for blond hair. Use with other products of OUAI
by Maria Verified Purchase
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Smooth
It makes my hair smooth and super shiny, love it. Super for curly and frizzy hair. I use with a conditioner and mask from Ouai.
by Daniela Verified Purchase
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Not my favourite product
Pros -lathers well -has a neutral smell Cons -makes my scalp feel dry at times -does not offer shine -I have thick hair but it feels like this formula weights my hair down - great value product, just not my favourite
by Kam Verified Purchase
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BEST SHAMPOO EVER
I have tried a lot of shampoo, but this one if by far the best on the market, it smell so good and leave my hair clean and perfect.
by Riemacou Verified Purchase
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One of my favorite shampoos!
I believe this is my fourth repurchase of this product... It just works so well on my hair and, a big plus, it smells divine!
by Eli Verified Purchase
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Nice
Nice but not great. It smells good and has a nice packaging but I didn’t notice a great difference after using it for a while. I still prefer the Olaplex 4 shampoo.
by Dolly Verified Purchase
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Amazing
I have used the same shampoo and conditioner for years - my hair holds water a d if the products are too heavy my hair is lank and greasy. This stuff is amazing, my hair is so soft and shiny. Would definitely recommend!
by Lizzie
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Great
Great for thick hair. I have thick, frizzy and corse hair which is usually frizzy even after straightening but my hair has been so smooth and manageable since using this shampoo and conditioner.
by Rachael
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