Founded in 2016 by stylist to the stars Jen Atkins, OUAI (that's pronounced 'way') translates to 'yes'. Encouraging you to say yes to letting go of unrealistic expectations and embracing imperfections, the brand offers an alternative to the one-size-fits-all approach to hair care. Bringing your big hair dreams to life, the Thick Hair Shampoo (300ml) promotes shine, detangles and delivers a healthy dose of hydration.
Formulated with curly and textured locks in mind, the Thick Hair Shampoo (300ml) helps hair to appear smooth, shiny and full of bounce.
A moisturising duo of shea butter and avocado oil takes care of thirsty tresses, while marshmallow root helps to detangle and smooth. There's more where that came from too; hydrolysed keratin completes this luxurious blend by working to strengthen dry and damaged strands. Infused with the brand's beloved Mercer Street fragrance, it's bursting with juicy notes of citrus, peony, magnolia, jasmine and musk, which makes this shampoo a real scentsation; what else would you expect from OUAI?
Aqua (Water, Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Parfum (Fragrance), Cetrimonium Chloride (Anti-Static Agent/Agent Antistatique), Panthenol, Hydrolyzed Keratin, Avena Sativa (Oat) Peptide, Butyrospermum Parkii (Shea) Butter, Althaea Officinalis Root Extract, Persea Gratissima (Avocado) Oil, Glycerin, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Peg-150 Distearate, Sodium Lauroyl Glycinate, Amodimethicone, C11-15 Pareth-7, Laureth-9, Trideceth-12, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Acrylates Copolymer, Sodium Chloride, Sodium Hydroxide, Tetrasodium Edta, Disodium Edta, Citric Acid, Peg-200 Hydrogenated Glyceryl Palmate, Peg-7 Glyceryl Cocoate,1,2-Hexanediol, Caprylyl Glycol, Benzoic Acid, Potassium Sorbate, Phenoxyethanol, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Limonene, Hexyl Cinnamal, Ci 14700 (Red 4), Ci 15985 (Yellow 6).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Thoroughly wet your hair from root to tip with lukewarm water. Squeeze out any excess moisture and lather the product in your palms before massaging into wet hair, paying extra attention around your roots and scalp. Rinse thoroughly.
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OUAI Thick Hair Shampoo 300ml
31.60€
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Top Customer Reviews
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Great product
Love this product. When first using it I wasn’t too sure as it didnt leave my hair feeling soft right away, but once my hair dried it looked amazing without styling it
by Cherry Verified Purchase
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WOW
It makes my hair so light and glossy. Make me have a lot of volume.
by An Verified Purchase
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Beautiful shampoo for thick coarse hair
Finally a shampoo that feels like it cleans but doesn't strip my very thick, coarse hair. I thought maybe the "thick hair" branding was just a marketing thing, but nothing has worked as well as this. It's expensive but worth it. Smells amazing too.
by Moorea Verified Purchase
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Love the product
I have really thick hair and this just makes my hair really clean and smooth
by Aimeetje Verified Purchase
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Impressed
It's hard to find shampoo without the 'bad' ingredients that has a texture that's easy to work into super thick long hair. This one foams, smells amazing and does the job well!
by Ine Verified Purchase
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Great for volume
I swapped from the medium to thick hair shampoo and it has had an instant effect. This shampoo lathers super well and leaves my hair bouncy and shiny.
by Lola Verified Purchase
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fav shampoo
ovsessed with all ouai products! they all make my hair feel supe clean and soft!!
by ror Verified Purchase
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Not bad, but not perfect
Shampoo blue. I used this shampoo once a week. It doesn’t dry out your hair, but at the same time it doesn’t give the same effect as masks for blondes. Once a week is not bad enough.
by Ekaterina Verified Purchase
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Amazing for thick hair
Such a beautiful shampoo leaves hair feeling soft and shiny
by Buy it !! Verified Purchase
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Brilliant
I have purchased this shampoo several times already. Love it
by bonbon Verified Purchase
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