Inject ‘oomph’ and boost bounce with this indulgent, body-building formula. Perfect for limp, lifeless locks, OUAI’s Volume Shampoo creates fullness and ‘lift’ so your locks look lustrous with a beautiful, sought-after ‘swish’.
From celebrity coiffeuse Jen Atkin – responsible for maintaining the manes of Klan Kardashian, Gigi Hadid and Gwen Stefani (to name a few) – OUAI’s range of hair cleansers all share the same signature scent, OUAI #1; a luxurious blend of Italian lemon, Turkish rose, jasmine, iris, lily and white musk. With an ultra-thick, indulgent texture (you only need the tiniest amount to create a great lather), this stars ‘OUAI Smart Technology’ – a cocktail of nourishing ingredients including amino acids, tamarind seed, keratin, ama oil, hibiscus and jasmine to fortify strands, enhance moisture levels, repair and protect from humidity. And the gorgeous bottles make an ultra-chic addition to your bathroom cabinet. Just say ‘Ouai’.
Aqua (Water, Eau), Disodium Laureth Sulfosuccinate, Sodium Cocoyl Isethionate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Lauramidopropyl Betaine, Sodium Lauroyl Sarcosinate, PEG-120 Methyl Glucose Dioleate, PEG-7 Glyceryl Cocoate, Glycerin, Oryza Sativa (Rice) Bran Oil, Cocos Nucifera (Coconut) Water, Panthenol, Phyllostachis Bambusoides Juice, Tamarindus Indica Seed Gum, Daucus Carota Sativa (Carrot) Root Extract, Hydrolyzed Hibiscus Esculentus Extract, Jasminum Officinale (Jasmine) Flower Extract, Nasturtium Officinale Extract, Helianthus Annuus (Sunflower) Seed Extract, Zingiber Officinale (Ginger) Root Extract, Amaranthus Caudatus Seed Extract, Moringa Oleifera Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Cynara Scolymus (Artichoke) Leaf Extract, Alanine, Arginine, Glycine, Histidine, Isoleucine, Phenylalanine, Proline, Serine, Threonine, Valine, Aspartic Acid, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Rice Protein, Hydrolyzed Corn Protein, Hydrolyzed Yeast Protein, Rice Oil Glycereth-8 Esters, Ethylhexylglycerin, Propanediol, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Decyl Glucoside, Lauryl Glucoside, PEG-150 Distearate, Parfum (Fragrance), Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Cystine Bis-PG-Propyl Silanetriol, Sodium PCA, PCA, Sodium Lauroyl Lactylate, Polyquaternium-7, Cocoglucosides Hydroxypropyltrimonium Chloride, Diisostearyl Malate, Leuconostoc/Radish Root Ferment Filtrate, Sodium Lactate, Pentylene Glycol, Disodium EDTA, Citric Acid, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Benzyl Alcohol, Benzyl Salicylate, Hexyl Cinnamal.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Lather up, then rinse. Follow with your favourite OUAI conditioner.
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OUAI Volume Shampoo 300ml
24.86€
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Ouai Volume Shampoo
That’s hands down the best shampoo I’ve ever used (and I’ve tried countless high end hair brands). Leaves my hair clean, lightweight and with a beautiful fresh scent. In general everything I own from Ouai is great (a have the wave spray, the hair oil and the smooth conditioner ) and I love them all. I’ve never seen my hair looking so healthy as now.
by Lydie
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Over priced
This shampoo is so bad, it dried out my hair completely, doesn’t smell of anything in my opinion, I brought a £2.50 one from elvive because my hair had got so dry and that genuinely works better than this, it makes your hair feel matted when it’s wet
by Not worth it
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Hmmm
It is not for everyone. The smell is very old-fashioned and very strong, it stays strong all day, so if you not keen on it, there is no getting away from it. Cannot say it gave me much more volume, but pleasant average shampoo.
by Diana
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Volume Shampoo and Conditioner
I have highlighted blonde hair and I adore this shampoo and conditioner. My hair looks properly healthy with natural ooomph and some how a bit of a wave I feel it holds a style better too. Even my husband has commented on how healthy and shiny my hair looks since using it!
by Naomi
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The ouai to go
This shampoo and conditioner are worth every single penny. I have very fine hair and this has honestly transformed my hair. After one wash it felt so thick and healthy I absolutely love it. Smells amazing too. I will never use another brand.
by Harley2018
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Horrible!
Can't believe this shampoo has the good reviews, it's awful! It smells like my grandma's old powder - not too sexy, I told you. My hair looks dirty after using it, who tell about the volume? My boyfriend doesn't wanna using it too, so I just moved it to trash, sorry.
by Anastasia
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Love it
Absolutely love it, and had compliments from people saying my hair looked great, and a friend borrowed it and loved it too. Had to buy another product as mine is almost empty, but nothing will ever be the same as the OUAI one!
by Kris
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Excellent shampoo
Nice smell, good volume, will continue to buy!
by Oxana
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Very good
It gives good volume to the hair, mine is very thin and flat and it has helped along with the wave spray. I don't style it, but I still wake up with some volume and soft waves. Good stuff!!
by Filipa
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Great
Effortless volume. I use this with the conditioner and have found it effective and non drying. Very impressed as nothing usually works for my fine and flat hair.
by Sophie
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