From the mind of Tracee Ellis Ross comes a line specifically tailored to kinky, curly, coily and textured tresses — proving that sometimes it takes a legend to create legendary hair care. Ever styled your curls so beautifully only for them to attract frizz, lose their shape and dry up? We've been there and it's not where we want to be. Luckily, the Strong Hold Gel does exactly as the name implies, providing curls with long-lasting hold without any crunchiness or worse, breakage.
A flexible gel that keeps hair in place while giving it room to breathe, the Strong Hold Gel does that and then some by nourishing hair with a wealth of hydrating ingredients.
As with all PATTERN hair care, the Strong Hold Gel is free of SLS/SLES, parabens, formaldehyde… the list goes on. Instead, it infuses a blend of sea moss, aloe vera and chia seeds to fortify and hydrate hair, so your hair is just as healthy on the inside as it looks on the outside. Perfect for a slicked back, wet look or to lay down edges or to keep down some stubborn flyaways, this strong hold formula has just the right amount of slippage to evenly distribute the gel. The result? A long-lasting hold that helps you achieve exactly the look you're going for.
Water (Aqua), PVP, Propylene Glycol, Polyquaternium-37, Glycerin, VP/VA Copolymer, Polysorbate 20, Argania Spinosa Kernel Oil, Caryodendron Orinocense Seed Oil, Linum Usitatissimum (Linseed) Seed Oil, Salvia Hispanica Seed Oil, Ricinus Communis (Castor) Seed Oil, Chondrus Crispus Extract, Aloe Barbadensis Leaf Juice, Hydroxyacetophenone, Babassu Oil Glycereth-8 Esters, Rice Oil Glycereth-8 Esters, Hydrolyzed Vegetable Protein, Disodium EDTA, Chlorphenesin, Aminomethyl Propanol, Phenoxyethanol, Fragrance (Parfum), Benzyl Benzoate, Amyl Cinnamal, Hexyl Cinnamal, Hydroxycitronellal, Linalool.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Apply on wet or dry hair, & style into a slick look.
Pro tip: Great for styling between washes!
Extra pro tip: On low heat & air settings, use a hair dryer to gently dry down the formula for quicker setting of the product & style.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Nice, but overpriced
Very nice lip balm, but nothing special. Lovely smell and hydrating. I think it’s a bit overpriced for what it does. I’d love to try the Laneige one now to compare them.
by Kristina Verified Purchase
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Cute
Got this for my daughter and she likes it. Uses to keep in place small hair when making a pony tale. Packaging is also very cute.
by Meg Verified Purchase
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Love a mini moment!
Bought this to use on edges and works so well.
by Choo Verified Purchase
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Great
I use it together with the curl gel and it is the best I’ve tried so far for my 3b-3c curls. It’s a small jar but it lasted me a while as you only need a little bit. Smells nice and fresh too! I repurchased it twice :)
by Kristina Verified Purchase
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The smell
I don’t like the smell of this gel so I don’t use with pleasure
by Francesca Verified Purchase
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Great
Love the smell, it reminds me of aloe vera.
by Ani Verified Purchase
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Flakes
The product itself is nice and smells heavenly but on my hair - combination between 4A,4B and 4C - it flakes. It goes on smooths and lays your edges - I use my fingers not an edge tool - nicely but the next day the product that is left in my hair turns white, hard and flakey. And difficult to get and or comb out. Still three stars because it could be my hair and the fact that I don't use an edge tool. Still it is unfortunate it doesn't seem to work well for me.
by NM Verified Purchase
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