Shiseido Vital Perfection Uplifting and Firming Day Cream SPF30

Harnessing over 145 years of Japanese beauty wisdom, Shiseido's extensive array of make up and skin care is the perfect way to embrace all things 'J-Beauty'. Founded in Tokyo in 1872 with a mission to align ancient eastern tradition with advanced western technology, this cutting-edge brand has become one of the leading beauty specialists in the world. From a reliable eyelash curler, to legendary mascara via glow-enhancing essences, our Cult curated collection stars all the keys to achieving a flawless complexion.

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A key member of the brand-new Vital Perfection skin care range, the Vital Perfection Uplifting & Firming Day Cream SPF30 is a compulsory addition to your routine if you're after a lifted, toned and tightened look.

The brainchild of both holistic and science-led research (including neuroscience research, btw), this is an innovative solution to tired, lacklustre skin. The formula reawakens your complexion, allowing it to live up to its full potential with a silky, luxurious texture that doesn't look greasy. The formula diminishes the look of fine lines and hyperpigmentation - encouraging an improvement in skin elasticity and resilience with ReNeura Technology++, which houses an exclusive KURENAI-TruLift complex (think: safflower extract, Bulgarian rose water and odokiro botanical extract) that helps to strengthen skin's internal sensory signals, preventing them from otherwise declining with age. This in turn offers intense youth-boosting benefits, allowing for more efficient skin renewal and reduced levels of sagging or dulling. The overall effect? Plump, moisturised, glowy skin on all skin types.

Water(aqua/eau),dipropylene glycol,glycerin,ethylhexyl methoxycinnamate,dimethicone,alcohol,homosalate,behenyl alcohol,octocrylene,butyl methoxydibenzoylmethane,diphenylsiloxy phenyl trimethicone,hydrogenated polydecene,beheneth-20,isohexadecane,silica,stearyl alcohol,c30-45 alkyl methicone,potassium methoxysalicylate,ppg-17,c30-45 olefin,phenoxyethanol,beheneth-30,butylene glycol,polyvinyl alcohol,xanthan gum,fragrance (parfum),cellulose gum,tocopheryl acetate,erythritol,peg/ppg-14/7 dimethyl ether,peg/ppg-17/4 dimethyl ether,rosa damascena flower water,phytosteryl macadamiate,bht,sodium metaphosphate,trisodium edta,caffeine,iron oxides (ci 77492),lavandula angustifolia (lavender) oil,tocopherol,ppg-3 dipivalate,limonene,hexyl cinnamal,linalool,citronellol,iron oxides (ci 77491),sodium metabisulfite,angelica keiskei leaf/stem extract,olea europaea (olive) leaf extract,lamium album flower/leaf/stem extract,cellulose,camellia sinensis leaf extract,inositol,carthamus tinctorius (safflower) flower extract,ziziphus jujuba fruit extract,rosmarinus officinalis (rosemary) leaf extract (rosmarinus officinalis leaf extract),hydrolyzed silk,polyquaternium-51,bupleurum falcatum root extract.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Apply each morning and evening at the end of your skin care routine.

Take two pearl-sized amounts with the spatula.

With a fingertip, dot evenly onto five areas (each cheek, forehead, nose and chin) and spread out smoothly.

Repeat each motion several times.