Tower 28 Beauty BeachPlease Luminous Tinted Balm

Home to award-winning make up made with all skin types in mind it's a firm favourite amongst sensitive guys and gals Tower 28 Beauty creates versatile and glow-giving staples that bring the California sun to your look. Boasting flexible, skin-like finishes and non-irritating, vegan ingredients, trust these versatile, dew-delivering formulas to upgrade your routine. Inspired by the many different hues that the sun can paint the sky, the playfully named BeachPlease Luminous Tinted Balm casts a long-lasting golden hour glow.

In shades of coral, dusky plum and peach that are inspired by the Santa Monica sunset, Tower 28 Beauty's multi-purpose BeachPlease Luminous Tinted Balm blends seamlessly to grant a healthy, sun-kissed flush.

Designed to cloak your lips and cheeks with weightless colour, this vegan and cruelty-free formula has the same enlivening effect as a day spent lazing in the summer sun. Never cakey or heavy, the silicone-free, creamy pans diffuse effortlessly to achieve a second-skin flush that looks like you, only on holiday. The sensitive skin-friendly formula is made with a medley of skin-loving, plant-based ingredients (think: green tea extract and aloe vera) to comfort your skin with each application. Choose between six sunset-inspired shades: 'Magic Hour', a rosy nude; 'Golden Hour', a vibrant orange; 'Happy Hour', a coral pink; 'Rush Hour', a flattering peach; 'Power Hour', a terracotta tone and 'After Hours', a dusky berry hue.

For cheeks and lips. Just tap tap, blend, and layer for bolder colour!

Transparency lies at the heart of our philosophy which is why we have partnered with tech-platform – Provenance – to cut through the industry ‘noise’ and equip you with key facts that matter. A 'proof point' with a green tick means a third party has verified the accuracy of the statement whereas no green tick means that there isn't independent confirmation (yet!), but that the brand has still supplied substantiating evidence (which you can view yourself). Discover the proof points for this product below.