Tower 28 Beauty ShineOn Lip Jelly (Various Shades)
You'll earn 16 Status Points with this product
RRP: 20.30€ Current price: 16.24€
Save 4,06 € ( 20% Off )
In stock | Usually dispatched within 24 hours
Named after California's lifeguard tower (that sits where Santa Monica meets Venice Beach), Tower 28 encompasses what the landmark connotes, community and fun and healthy living. Founded by Amy Liu, the brand consciously creates make up that even those with sensitive skin can experiment with. Cue: the cruelty-free ShineOn Lip Jelly (3.9ml), a nourishing gloss that delivers a semi-sheer colour with a mirror-like finish.
Can't leave the house without your lip staples? Us neither. Reach for Tower 28's ShineOn Lip Jelly (3.9ml), a multitasking must-have pining for a spot in your bag.
Delivering the high shine of a gloss alongside the comforting feel of a balm, this lip lacquer is brimming with skin-loving ingredients. Starring five nourishing oils (read: apricot kernel oil, antioxidant-rich raspberry seed oil and rosehip oil), it protects and soothes your pout while delivering a sheer, jelly wash of colour. Plus, this non-sticky gloss works well layered on top of a lipstick, lip liner or just by itself. Get ready to be obsessed...
Polybutene, Hydrogenated Polyisobutene , Hydrogenated Polybutene, Prunus Armeniaca (Apricot) Kernel Oil, Ethylene/Propylene/Styrene Copolymer , Octyldodecanol, Oryza Sativa (Rice) Bran Extract, Ricinus Communis (Castor) Seed Oil, Flavor (Aroma), Caprylyl Glycol, Helianthus Annuus (Sunflower) Extract , Ethylhexylglycerin, Butylene/Ethylene/Styrene Copolymer, Rosa Canina Seed Oil, Persea Gratissima (Avocado) Oil, Rubus Idaeus (Raspberry) Seed Oil, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, May Contain (+/-): Manganese Violet (CI 77742), Iron Oxides (CI 77492), Red 22 Lake (CI 45380), Red 28 Lake (CI 45410).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Swipe on lips. Apply over bare lips or over your favourite lip colour/liner for soft, glossy lips.
Frequently Bought Together

This item
Tower 28 Beauty ShineOn Lip Jelly Fire
RRP: 20.30€ Current price: 16.24€
Save 4,06 € ( 20% Off )
Other Customers Bought
Customer Reviews
5 stars rating 110 reviews
4 stars rating 33 reviews
3 stars rating 6 reviews
2 stars rating 3 reviews
1 stars rating 3 reviews
Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
The best lip gloss ever
Love this lip gloss so much, not sticky at all and so flattering on your lips! I'm in love with this product forever!!
by Tally
Was this helpful?
Lovely non-sticking formula
This is the first lipgloss I tried that doesn’t stick at all. I also enjoyed the fact that it isn’t heavily scented and doesn’t taste weird.
by beku Verified Purchase
Was this helpful?
So pretty
Pretty color and nice shine. Looks great.
by Sandra Verified Purchase
Was this helpful?
Amazing lip gloss
One of the best lip glosses I have ever tried. Amazing shine and it moisturizes a lot. My second and non last order.
by Arantxa Verified Purchase
Was this helpful?
If only this smelt nicer
I really want to love these Tower 28 glosses, because they look beautiful and feel very nice on the lips. But the smell and taste of these is just very unpleasant. It's like a mildly rancid vanilla playdoh and I don't really want that near my nose.
by Susanna
Was this helpful?
Tower Lip Jelly
I bought this on a whim as the packaging intrigued me. So glad I did. This is the perfect lip gel as it spreads easily and evenly and is not sticky. It lasts also, for about 3/4 hours before you need to reapply. So happy with this near perfect lip jelly balm, I can genuinely highly recommend.
by Bernadette Verified Purchase
Was this helpful?
Amazing
I think the formula is even better
by Sonya Verified Purchase
Was this helpful?
Amazing
Amazing lip gloss, it gives a high shine, hydrates my lips and has a light non sticky texture and feels nice on my lips, can put it on top of any lipstick as it’s transparent or wear it on its own.
by Pamela Verified Purchase
Was this helpful?
FAVORITE
I just honestly believe that I will never get to stop buying this stuff. I just love the feeling it leaves after application. Not sticky and long lasting
by Anna Verified Purchase
Was this helpful?
The best
I love that it's not sticky and the way it looks on my lips
by Simone Verified Purchase
Was this helpful?