Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Urban Decay Eyeshadow Primer Potion - Original
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Customer Reviews
5 stars rating 75 reviews
4 stars rating 25 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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I wish I knew sooner
I always use eyeshadow primers but they have done noooooothing like this one. I have very oily eyelids (very oily everything) and this is incredible
by Snoobie Verified Purchase
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Nice
I tried so many eyeshadow primers but in the top of my list is this one. It holds the eyeshadow for hours (not for 12 hours like they said if you have oily eyelids but at least 8 hours you will be ok).
by Tia Verified Purchase
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Best eyeshadow base
Best eyeshadow base in the game, holds eyeshadow all day on eye lids. My must have.
by Anna Verified Purchase
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Yes, but
I’ve been using this product for ages but it seems that the formula is not exactly the same as it used to be… still a great product but i prefered the previous formula
by Oriane Verified Purchase
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GOAT
There’s a reason why this is the best eyeshadow primer since back in the day
by Monica Verified Purchase
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Great eye primer
It's a staple in my makeup routine if i want my eyeshadows to stay for more than 12 hours i always use this primer.
by Grazina Verified Purchase
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Really works
I have very oily lids and it is the only product that keeps my eyeliner and eyeshadow put without creasing ..will buy over and over again..a little goes a long way..
by Stfn Verified Purchase
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simply the best
I tried almost every eyeshadow primer in the last years and I ALWAYS come back to this one Also lasts a loooong time :)
by Lisa Verified Purchase
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The best.
I’ve been using UD primer potion for over a decade now. Keeps my eyeshadow in place all day and prevents creasing. I sometimes use this product underneath my eyes, under my concealer, as well. Works like a charm whenever I need to keep my makeup in place for a really long time! I wish they would bring back the slightly tinted version „Eden“ though.
by F Verified Purchase
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Disappointing
When I applied it with the eyeshadow, it become sticky to my eyelid and ruined my concealer. I won’t buy again.
by R Verified Purchase
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