Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 79 reviews
4 stars rating 25 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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Perfect
The eye makeup stays put. The colors stand out beautifully.
by Epp Verified Purchase
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The best eye primer out there
I've been purchasing this eye primer for years and I keep returning to it - I don't even need to try other brands because this is just the one for me. I have sensitive eyes and this Urban Decay primer doesn't irritate my eyes at all; it blends nicely and the make up stays on for an entire day. You just need a very small amount each time, so the product will also last for quite a while.
by Daniela Verified Purchase
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disappointing
The primer is too liquid and takes a long time to dry on the eye. I wasn't more impressed with him compared to the others.
by anonimus Verified Purchase
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Excellent primer
It really makes the best of any eyeshadow!
by Ophelia
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Best Eyeshadow Primer
I like the texture and it helps to prevent creasing of the eyeshadow. Maybe it's a bit too small because it finishes quickly
by Franziska Verified Purchase
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A basic in your makeup drawer
I have an oily eyelid. With this primer, my eyeshadow does not move, and this from morning until evening.
by Pia Verified Purchase
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Long lasting
I believe that this eyeshadow primer is a real classic. Just a little product is needed for each use so that the whole container lasts a really long time. It significantly improves the application and duration of the eyeshadow. I cannot live without it.
by E. Verified Purchase
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Will forever repurchase
If anyone struggles with eyeshadow moving or your eyelids being too oily - this is incredible. I repurchased it for so many years now. This is my ride or die. It will last you a whole day and your eyeshadow won't move. AMAZING!
by Kath Verified Purchase
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great primer!
eyeshadow blends easily on top of this primer, doesn't crease (not even after 16 hours) and shimmers pop. great primer! i have quite dry eyelids for reference.
by Elisa Verified Purchase
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I’ve been using it for years
For me there is no better eye makeup primer I would wanna use instead of this one and I did try few others. So I keep repurchasing and it never disappoints.
by Sanja Verified Purchase
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