Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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23.70€
In stock | Usually dispatched within 24 hours
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Customer Reviews
5 stars rating 79 reviews
4 stars rating 25 reviews
3 stars rating 10 reviews
2 stars rating 2 reviews
1 stars rating 1 reviews
Top Customer Reviews
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worth the hype
This keeps my eyeshadows intact for many hours and it doesn't crease. Also a little goes a long way with this so it will last you a very long time. I think it's worth the money.
by Spela Verified Purchase
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An apsolute necessity!
I have tried many eyeshadow primers but I keep repurchasing this as it keeps my eyeshadows intact for many many hours!!!Also a little goes a long way with this so even the travel size lasts for a long time.
by Panagiota Verified Purchase
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Great Primer
Keeps my eyeliner on perfectly and is easy to use. A daily staple
by Blue Blue Verified Purchase
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Pretty good
This product sets the eyeshadow pretty good. A bort of creasing after a couple hours.
by Sandra Verified Purchase
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Not what I expected
I have the tinted Primer Potion in Eden and that stuff makes my eyeshadow and eyeliner stick like glue - literally my eyemakeup (apart from mascara) looked as good as new after 24hrs! The original is nowhere near the lasting power, I wanted the clear one cause Eden was way too pigmented and yellow toned for every day use. Compared to other eye primers its good but after some 10 hrs it starts to crease.
by Alanis Verified Purchase
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Very good product
A very good eye primer. I gave it 4 stars only because the packaging of the tube is a bit uncomfortable and it’s hard to get the product out.
by KB Verified Purchase
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The best!
I have hooded eyes with very oily lids, and this primer is the only one that works for me. The eyeshadow looks perfect from morning to night, no creasing at all and the product lasts a long time since a little goes a long way. I will never switch!
by Josefin Verified Purchase
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One of the classics!
I repurchased this one, it’s my favourite eye shadow primer!
by Emma Verified Purchase
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Great product!!
So smooth on the eyelid and makes your eyeshadow more pigmented
by Mira Verified Purchase
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Classic for a reason
Have repurchased this eye shadow base multiple times, it's really good. I wish it would come in a squeeze tube without the wand.
by Mia
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