Urban Decay Eyeshadow Primer Potion - Original
You'll earn 24 Status Points with this product
23.70€
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
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Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Perfect
Perfect eyeshadow base, Urban decay is always a guarantee. Buy it and you won't regret it
by Marcella Verified Purchase
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Perfect
Excellent primer, spreads easily and makes the eyeshadows stand out and hold without creases. Advice
by Marcella Verified Purchase
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Does the job!
I received this primer in the cult beauty unwrap makeup edit and have been using it ever since. It works excellently, shadows don't crease and stay put for more than 8 hours. I'm happy with it and would repurchase it when I run out.
by Florencia
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Good!
I love this product and it works really good! I give it 4 stars only because I do not use it that much ! Anyway, it does what it says 👍🏻
by Petrenko Verified Purchase
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Good base …
This is a good primer. It does the job. However I have sensitive eyes and I did get a small stinging reaction. It didn’t last and they didn’t water. But that’s why I dropped a point.
by Lisa Verified Purchase
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Solid primer
This is a good, solid eye primer. Applies well on my eyes and helps the eyeshadow to stay all day! I have tested a few different ones and this was one of my favourites.
by Anna
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Unbeatable !
It's the best one, nothing moves on your eyes with this eyeshadow base, nothing and I have greasy eyelids... I love this eyeshadow base but the packaging is not the most practical, it's the only negative point... Other than that, it's perfect ;)
by Christine Verified Purchase
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Helps my eye make up stay put
My eye make up used to end up in all the creases under my eye til I found out about this product. It really helps my make up stay on my eyes. It’s a bit tricky to get out the tube, I wish more would go into how to package this. I’d also like it to be creamier. I know there is a version for mature skin but I have not seen it on cult beauty.
by Amanda Verified Purchase
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Great
Super eyelid base. Makeup lasts a long time. I buy it back very often.
by Carine Verified Purchase
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Good
Using it only when I wanna do full glam and lasts me a lot. I would recommend
by Theodora Verified Purchase
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