Urban Decay Eyeshadow Primer Potion - Original
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23.70€
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
Frequently Bought Together
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Urban Decay Eyeshadow Primer Potion 10ml (Various Shades)
23.70€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
My choice for years
I keep buying this primer for years as a makeup artist. Works very well, I don't plan to change.
by Timi Verified Purchase
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Weird
Weird texture, thin and drying. It's a no for me
by N Verified Purchase
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A Good one
I really like this one, it holds on to what it is supposed to and doesn't feel too sticky. It can create lumps if you are not careful with your first layer of eyeshadow, I find pressing and not swiping it into place helps.
by Nadia Verified Purchase
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Effective primer but it dries my skin
I am a bit diappointed because I normally love this brand. But this primes dries out the skin around my eyes. It probably works better for other customers with less sensitive skin and yes, it holds the eyeshadow in its place.
by Emma P Verified Purchase
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Perfect
The eyeshadow primer is just so good. The color stays on all day and evening.
by Epp Verified Purchase
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A lil bit disappointed by the product
This is the third time I've purchased this product and I've never had any complain with its consistency before. I'm not sure if the formula has changed meanwhile but it dries very quickly and leaves no time to blend the eyeshadow
by Ramona-Ionela Verified Purchase
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dries my eyes
Dries my eyes lid and so strong that my eye shadow doesn't blend. Really don't like this product.
by Mélysa
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Best primer on the market
I have tried many primers for my eye lids. This one is the best one you can buy. Highly recommend it!
by Beautylover
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Perfect
The eye makeup stays put. The colors stand out beautifully.
by Epp Verified Purchase
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The best eye primer out there
I've been purchasing this eye primer for years and I keep returning to it - I don't even need to try other brands because this is just the one for me. I have sensitive eyes and this Urban Decay primer doesn't irritate my eyes at all; it blends nicely and the make up stays on for an entire day. You just need a very small amount each time, so the product will also last for quite a while.
by Daniela Verified Purchase
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