Urban Decay Eyeshadow Primer Potion - Original
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23.70€
A brand that needs no introduction, Urban Decay is iconic. Born in 1996, creator Wende Zonmir sought to challenge beauty standards with a swathe of vivid, captivating colours that rebelled against the trends. Since then, the brand has grown from strength to strength, becoming a fixture of make up collections all over the globe. Renowned for its pigment-packed shadows, phenomenal, long-wearing liners and next-level setting sprays not to mention the Holy Grail Naked collection of lust-worthy palettes and nearly-bare bases that lend the most natural, second-skin finish: prepare to unleash your creativity.
If your eyeshadow tends to crease, cake or migrate then call off the search for the ultimate primer: Urban Decays Eyeshadow Primer Potion has near mythical skills when it comes to ensuring your colours on lockdown.
The ultimate foil for the slipperiest eyelids, this velvety formula counteracts oils to create a smooth, Velco-esque base for your shadows. Like prepping a canvas, this helps to intensify payoff and keep your look freshly applied until bedtime no smudging or fallout allowed. A Holy Grail favourite of those in-the-know, this much-lauded offerings tipped to transform your approach to eyeshadow there's no wonder that it's the UKs #1 premium eyeshadow primer!*
*According to the NPD Group. Value and Unit product sales of Makeup Eye Primer, January to December 2019.
Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau). May Contain +/-: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Please Note: Ingredients may vary per shade.
Apply just a touch of any one of these formulas before your shadow for crease-free all-day (and all-night) staying power.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really works
I have very oily lids and it is the only product that keeps my eyeliner and eyeshadow put without creasing ..will buy over and over again..a little goes a long way..
by Stfn Verified Purchase
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simply the best
I tried almost every eyeshadow primer in the last years and I ALWAYS come back to this one Also lasts a loooong time :)
by Lisa Verified Purchase
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The best.
I’ve been using UD primer potion for over a decade now. Keeps my eyeshadow in place all day and prevents creasing. I sometimes use this product underneath my eyes, under my concealer, as well. Works like a charm whenever I need to keep my makeup in place for a really long time! I wish they would bring back the slightly tinted version „Eden“ though.
by F Verified Purchase
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Disappointing
When I applied it with the eyeshadow, it become sticky to my eyelid and ruined my concealer. I won’t buy again.
by R Verified Purchase
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So good
Best eye primer for oily lids. Easy repurchase
by Ana Verified Purchase
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Best primer
I tried a lot of primers but none like this. perfect for oily eyelids:)
by Diana Verified Purchase
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Best primer for me
This primer works great for me. Eyeshadows stay in place for 12h+ and I have oily eyelids. Highly recommend
by Jane Verified Purchase
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Good
This is a very good product if you need to do makeup for an elegant age woman.
by Anastassii Verified Purchase
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Very good!
Is very very nice! I use it only if i have an event , not daily, but is good! Usually my eyeshadow crease, if i makeup on concealer. With this primer, no crease!
by Bela Verified Purchase
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The best primer ever
This is my holy grails in terms of wye primers. I have tried several high praised primers from professional brands, but nothing compares to this one. I have sagging and oily eyelids, but with this primer, the makeup stays intact for at least 24h. Nothing compares to this one.
by Oana Verified Purchase
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