Victoria Beckham Beauty Future Lash Mascara
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29.30€
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Beauty through the eyes of the most stylish muse… Marrying luxury performance with carefully crafted, 100% transparent and cruelty-free formulas, Victoria Beckham Beauty elevates your everyday beauty experience by offering streamlined, versatile essentials for discerning beauty disciples. The last word in chic and ultra-effective beauty staples, this collection harnesses industry-leading ingredients to deliver decadent make up and cutting-edge skin care that caters to modern demands with their effortless textures and wearable tones.
Born out of a frustration with lacklustre mascara formulas that were always smudging, flaking, or harming lashes, the ever-discerning minds behind Victoria Beckham Beauty set out to craft a modern alternative. Delivering instant definition as well as strengthening lashes over time, the hyper-innovative Future Lash Mascara achieves a full, fluttery effect.
Ditching outdated ingredients that leave lashes brittle, stiff and heavy, they elected to harness cutting-edge, plant-derived polymers that create flexible volume and extension-like length — all without running the risk of flaking or breaking. The formula is also laced with a plant-based complex composed of shea butter, niacinamide, panthenol and vitamin E that cares for every lash; nourishing and conditioning, it reveals longer, ultra-fluttery lashes immediately and stronger, healthier lashes with continued use. Recognising the pain of scrubbing your eyes after a long day, it's designed to be 100% removable with warm water thanks to the exclusive water-activated Instant Removal Technology (IRT) that enables the formula to gently detach, transforming into tiny water-soluble filaments that rinse away entirely and will not bioaccumulate in the environment.
Water / Aqua / Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Glyceryl Behenate, Glycerin, Glyceryl Stearate Se, Pullulan, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Jojoba Esters, Polyisobutene, Polyglycerin-3, Laureth-21, Potassium Sorbate, Glyceryl Caprylate, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Xanthan Gum, Sodium Hydroxide, Bentonite, Hydroxyethylcellulose, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Sorbitan Isostearate, Pistacia Lentiscus (Mastic) Gum, Acacia Decurrens Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Cellulose Gum, Chondrus Crispus Extract, Ceratonia Siliqua (Carob) Gum, Sucrose, Niacinamide, Panthenol, Sodium Carbonate, Tocopherol, Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Start by swiping the inner curve of the Micro-Bristle Brush from root to tip to evenly coat lashes for a look that is lifted, fanned, and fluttery.
Pump up the volume by adding more product with the outer curve of the brush, concentrating on the roots, for added lift and definition.
The micro bristles emphasize even the tiniest of lashes, from base to tip, corner to corner.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
The best mascara
The best mascara, for fragile lashes, it is so good and easy to remove in the shower not using pads or makeup remover that could irritate the skin.
by Coco Verified Purchase
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Not for me
I was hoping for the perfect new mascara. Since I have small lashes I hoped that this mascara brush would be great for them, however this is not the case. It barely lifts them. The mascara indeed does not smudge, instead small Black pieces of mascara break off during the day.
by Silvia Verified Purchase
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Simply the best
Easy to apply. Stays put all day. Comes off easily. I have deep set eyes and no matter what mascara I use, I end up with 'panda eyes' in a couple of hours. This is the first mascara that doesn't do that. I hope it will be back in stock soon, as I am sure to repurchase.
by Mese
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Strange Texture
This is my second mascara from VB. The first was directly from the VB site. The first mascara was lovely, applied beautifully without clumps. This mascara is much thicker and I need to wipe the wand on a tissue to avoid clumps. I am not aware the formulation has changed so wonder if this is a storage or out of date issue. Would welcome your feedback as this is disappointing for an expensive mascara
by Sharron
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Surprised me
This mascara actually surprised me, in a good way. I have tried countless mascaras but I’ve never come across one I loved. As someone who wears glasses often, I need a mascara that doesn’t end up under my eyes or on the glass. This one stays put. No flacks, no smudging- nothing! It will not give you the look of false lashes, it’s more of a subtle kind of mascara. It is a tubbing mascara so removal is very easy, warm water basically. It is on the expensive side but it is VB. Glossier’s mascara is very similar and a favourite of mine too and it’s cheaper. I would purchase this again. It think VB has done an amazing job on her beauty line (except for the lip stains).Â
by Lottie35
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Terrible, very bad, no good
I was excited to try this, as I love the lipsticks and the single eyeshadows. But this mascara is just terrible. I have pretty long, but pale lashes and usually a couple of coats of mascara make them stand out nicely. This one did NOTHING. I barely had any colour on my lashes, they were not more defined in any way. Avoid. An unfortunate waste of money.
by Barbara
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Chunky
I am a lover of tubing mascaras and the wand of this one looked like something for me. Sadly the formula is so chunky and almost impossible to get an even result. Also it fades through out the day strangely enough.I don’t recommed this one!
by Sara
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marcara
is execellent for eye lashes i would not miss this product
by elizabeth
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Avoid Avoid Avoid!
I was excited to try this after reading great reviews but I can't see how it's possible anyone would rave about this. The packaging is super heavy but the brush isn't (so the lid make the wand top heavy & tricky to use, I ended up with mascara on my lid more often that not. But it's the flaking that's the real issue .. that and it's total inability to withstand a drop or two of rain. It instantly starts to slide off the lashes ... you can see it in your line of vision as it's starts to slip down the lash on to your face. It's very possibly the worst mascara I've ever used.
by Clare
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Amazing
The best mascara out there. It doesn't smudge under the eyes and washes off easily. I'll never use any other mascara everâ¤
by AJ
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