Victoria Beckham Beauty Future Lash Mascara

Beauty through the eyes of the most stylish muse… Marrying luxury performance with carefully crafted, 100% transparent and cruelty-free formulas, Victoria Beckham Beauty elevates your everyday beauty experience by offering streamlined, versatile essentials for discerning beauty disciples. The last word in chic and ultra-effective beauty staples, this collection harnesses industry-leading ingredients to deliver decadent make up and cutting-edge skin care that caters to modern demands with their effortless textures and wearable tones.

Born out of a frustration with lacklustre mascara formulas that were always smudging, flaking, or harming lashes, the ever-discerning minds behind Victoria Beckham Beauty set out to craft a modern alternative. Delivering instant definition as well as strengthening lashes over time, the hyper-innovative Future Lash Mascara achieves a full, fluttery effect.

Ditching outdated ingredients that leave lashes brittle, stiff and heavy, they elected to harness cutting-edge, plant-derived polymers that create flexible volume and extension-like length — all without running the risk of flaking or breaking. The formula is also laced with a plant-based complex composed of shea butter, niacinamide, panthenol and vitamin E that cares for every lash; nourishing and conditioning, it reveals longer, ultra-fluttery lashes immediately and stronger, healthier lashes with continued use. Recognising the pain of scrubbing your eyes after a long day, it's designed to be 100% removable with warm water thanks to the exclusive water-activated Instant Removal Technology (IRT) that enables the formula to gently detach, transforming into tiny water-soluble filaments that rinse away entirely and will not bioaccumulate in the environment.

Water / Aqua / Eau, Acrylates/Ethylhexyl Acrylate Copolymer, Butylene Glycol, Glyceryl Behenate, Glycerin, Glyceryl Stearate Se, Pullulan, Sodium Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Butyrospermum Parkii (Shea) Butter, Ethylhexylglycerin, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Jojoba Esters, Polyisobutene, Polyglycerin-3, Laureth-21, Potassium Sorbate, Glyceryl Caprylate, Sodium Dehydroacetate, Caprylic/Capric Triglyceride, Xanthan Gum, Sodium Hydroxide, Bentonite, Hydroxyethylcellulose, Caprylyl/Capryl Glucoside, Sorbitan Oleate, Sorbitan Isostearate, Pistacia Lentiscus (Mastic) Gum, Acacia Decurrens Flower Wax, Helianthus Annuus (Sunflower) Seed Wax, Cellulose Gum, Chondrus Crispus Extract, Ceratonia Siliqua (Carob) Gum, Sucrose, Niacinamide, Panthenol, Sodium Carbonate, Tocopherol, Iron Oxides (Ci 77499).

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.

Start by swiping the inner curve of the Micro-Bristle Brush from root to tip to evenly coat lashes for a look that is lifted, fanned, and fluttery.

Pump up the volume by adding more product with the outer curve of the brush, concentrating on the roots, for added lift and definition.

The micro bristles emphasize even the tiniest of lashes, from base to tip, corner to corner.