Paying homage to its founder, Jamie Genevieve, VIEVE means 'full of life'. Inspired by her passion for make up and journey from beauty blogger to make up maestro, Jamie has created a brand that empowers, encourages self-belief and delivers confidence. Combining intense pigment payoff with an easy-to-blend formula, the Eye Wand (1.4g) is a multi-purpose pencil that can be used as an eyeshadow, eyeliner or even as a primer.
Blendable, buildable and engineered to stay creamy and pigmented, the Eye Wand (1.4g) from VIEVE is like an eyeshadow stick, but better.
Ideal for those who love fuss-free eye looks, this multi-tasking formula can act as a primer for creating a canvas for your shadows, define your eyes as a liner, or can be worn alone for a simple yet sultry finish. With just one swipe, it glides on effortlessly and can be built up to the intensity you desire (yes, we're talking everything from your everyday look to a dramatic smoky eye). However you decide to use it, let us also add that it's smudge proof and long-lasting... did you hear that? That's your beauty bag calling for its newest make up must-have...
Shade 'Vanilla': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Sand': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Camel': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Hazelnut': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Mahogany': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci 77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Coffee': Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aluminum Hydroxide, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
Shade 'Espresso': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Fluorphlogopite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Triethoxycaprylylsilane, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Aqua/Water/Eau, Butylene Glycol, Anthemis Nobilis Flower Extract, [+/- Iron Oxides (Ci 77491, Ci77492, Ci 77499)].
Shade 'Raven': Cyclopentasiloxane, Trimethylsiloxysilicate, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium Hectorite, Aluminum Hydroxide, Phenoxyethanol, Tocopherol, Rosa Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Triethoxycaprylylsilane, Water, Butylene Glycol, Anthemisnobilis Flower Extract, Mica [+/-] Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77492, Ci77491, Ci77499), Manganese Violet (Ci 77742), Ultramarines (Ci 77007).
Shade 'Rose': Cyclopentasiloxane, Trimethylsiloxysilicate, Synthetic Fluorphlogopite, Polyethylene, Octyldodecanol, Ozokerite, Synthetic Beeswax, Methyl Methacrylate Crosspolymer, Stearalkonium, Hectorite, Phenoxyethanol, Triethoxycaprylylsilane, Tocopherol, Aluminum Hydroxide, Rosa, Canina Fruit Oil, Butyrospermum Parkii (Shea) Butter, Silica, Theobroma Cacao (Cocoa) Seed Butter, Water, Butylene Glycol, Anthemis Nobilis Flower Extract, Titanium Dioxide, Iron Oxides (Ci 77491), Iron Oxides (Ci 77492), Iron Oxides (Ci 77499).
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Tap on with fingers or use a brush to build, blend and contour.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Very long lasting
One of the longest lasting stick eyeshadow I have ever tried, not the easiest to blend but still not so difficult (you need a dense brush). The shade Camel is very warm.
by ChiaraScura Verified Purchase
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Creamiest & most long lasting cream shadows
Shades hazelnut & coffee are absolutely stunning! They blend like a dream and do not budge once they’ve set!
by Laura Verified Purchase
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Pretty!
I bought the shade Espresso and it's exactly what i wanted for a quick and easy smoky eye. It's pigmented and really easy to use. So far it's lasted intact every time i've used it. I will buy more colours for sure
by naia Verified Purchase
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Perfect eyeshadow sticks
These are such great eyeshadow sticks, I have camel and rose and the tones are so perfect and I find myself reaching for them all the time. They're beautiful on their own or with a sheer glittery shadow on top as well. They're really long-lasting and easy to blend, can't really ask for anything more!
by Jess Verified Purchase
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Super handy
These are so handy for travelling, I have two shades which I can just throw in my bag and they're so easy to use!
by Jessica Verified Purchase
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Doesn’t last at all
I bought the lilac shade. The color is lovely but it doesn’t last at all on my eyelids (not even a couple of hours). First Vieve product that I didn’t like.
by Ana Verified Purchase
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Vanilla is a great base
Vanilla is a great base or one and done
by Piper Verified Purchase
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Love!
I really like these eye wands, bought like 5 by now... They are matte, dry down and do not budge at all, really quick and easy to use too.
by Helena Verified Purchase
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Amazing
These are really amazing, I dont need to use a primer underneath and they last all day. My favorite is Camel
by Nigi Verified Purchase
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A staple
I love these eye wands the Rose one is my 4th one. Color is not as punchy on darker skin but it's a good base for makeup. Sometimes I just add some shimmer on top and it's a quick eye look. I'm tempted by the lilac one now
by Bexy Verified Purchase
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