VIRTUE Flourish Shampoo for Thinning Hair 240ml
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47.00€
After spending decades in the beauty industry, Virtue's founders thought nothing could surprise them until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Powered by that innovative technology, the Flourish Shampoo for Thinning Hair delicately shifts scalp build-up, cleanses the hair shaft and clears debris from follicle openings to promote the optimum environment for hair growth.
Designed to detoxify, volumise and repair thinning hair, Virtue’s Flourish Shampoo for Thinning Hair is a gentle, lathering formula that helps to foster the perfect environment for healthy hair, ensuring new growth survives.
Powered by ground-breaking keratin proteins, the Flourish range works to cleanse, purify and enrich your scalp, creating the foundation for new growth. As each new strand emerges, it’s supplied with the nourishment needed to stay strong and resist breakage. As well as the brand’s world-worshipped Alpha Keratin 60ku complex that binds directly to areas of damage and fills them, this formula is also enriched with sodium hyaluronate and red algae extract; this cocktail provides lightweight hydration and a sheer ‘moisture shield’ to thicken your hair and keep the fibres supple. Finally, an infusion of biomimetic signal peptides works to nourish and calm your scalp, helping to create a healthy environment for hair growth. When the shampoo and conditioner are used alongside the Flourish Density Booster, the regimen has seen impressive results. After six months of use, 90% of women in an independent third party test said their hair feels healthier; 90% said they have more volume and 83% said they saw less fall-out. We like those numbers!
Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Lauryl Glucoside, Acrylates Copolymer, Keratin, Trifolium Pratense (Clover) Flower Extract, Camellia Sinensis Leaf Extract, Larix Europaea Wood Extract, Sodium Hyaluronate, Tocopherol, Acetyl Tetrapeptide-3, Rice Oil Glycereth-8 Esters, Sodium Phytate, Cocamide MIPA, Polysorbate 20, Hydrogenated Coconut Acid, Sodium Isethionate, Sodium Methyl Cocoyl Taurate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Trisodium Ethylenediamine Disuccinate, Ethylhexylglycerin, Hexylene Glycol, Glycerin, Butylene Glycol, Sodium Dilauramidoglutamide Lysine, Isopropanolamine, Coconut Acid, Dextran, Chondrus Crispus Extract, Ethylhexyl Salicylate, Sodium Metabisulfite, Glycine, Gluconolactone, Zinc Chloride, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate, Sodium Hydroxide, Citric Acid, Sodium Benzoate, Sodium Chloride, Linalool, Geraniol, Limonene, Citronellol.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a quarter-sized amount of shampoo into a rich lather between palms. Apply to wet hair and massage into scalp, starting at the nape of your neck and working the lather through the ends. Rinse thoroughly.
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VIRTUE Flourish Shampoo for Thinning Hair 240ml
47.00€
Customer Reviews
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
Really nice
I got it in an Edit and gave it to a friend who has thinning hair. She liked it so much she’s buying more. She said the scent is nice but mainly, she likes how clean her hair and scalp feel afterwards. Her scalp is not itchy any more, she says it feels balanced, healthy.
by Lola
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Meh
It smells srtong and I didn’t feel like it did anything to my thinning hair also doesn’t clean well
by Em Verified Purchase
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Surprised
I got this shampoo along with conditioner in currently Hair Edit. I like to read review before using it. I was very surprised that the price is so high and the review so low. I have fine, wavy hair and almost 4 months of shading. I start to use it and not impressed. But after third time I am surprised. The hair are light, volume and I have a very small amount of dropped hair in the shower. Really good shampoo but I do not like the smell :-).
by Veronika
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Itchy scalp?
Got the travel size shampoo in a Cult Beauty Edit. I think that already from the first use this shampoo made my scalp and face/chest itchy, though I didn’t really realise what was causing it at the time. I don’t suffer from hair loss so can’t speak for those benefits. The shampoo did a decent job cleaning my hair but definitely wouldn’t repurchase.
by Tiina
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Nice shampoo
I like it so far. After using it for a month I see new hair
by Dimitra Verified Purchase
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Don't really like this
It does an okay job at cleansing my hair, but I feel like it strips it of its moisture and also makes it easier to tangle. I don't necessarily see a difference when it comes to volume as well. I wouldn't repurchase
by Celina
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Is good for an oily scal but not dry ends
I have 2c curly hair with low porosity. Oily roots on day 2 and it does keep your hair cleaner. But is too drying and had excesive hair fall because of haw much it steered clean and got my hair extra tangled. It does help with thickenss but not for me. My hair is too thin for it
by Romina
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Drying
Like others have mentioned, this also makes my hair dry. It does give a bit of volume but to me it’s not worth the dry ends
by T
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Didn't see specific results
I love the virtue hair products but this line is my least favorite. My hair was falling out, i did not see results with regards to this issue, but the shampoo left my hair quite hydrated and happy.
by Ioana Verified Purchase
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Okay..
I got the shampoo in the thickening hair box edit. It gives my hair more volume. But does not much more. Also felt like it made it a tad dry and my waves seemed a bit frizzy/less defined.
by Sharon
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