After spending decades in the beauty industry, Virtue’s founders thought nothing could surprise them – until they found Alpha Keratin 60ku, a transformative protein that’s identical to the keratin in your own hair, meaning it binds directly to areas of damage and fills them (without weighing strands down). Thanks to this, Full Conditioner rebuilds damaged hair with each use, while also deeply moisturising and creating lasting lift, body and lustre. Now available in a mini 60ml, full-sized 200ml and a supersize 500ml, you have no excuse to ever be without this firm favourite again.
Fancy a shampoo that rebuilds damage with every use? Us too! Enter, Virtue’s Full Conditioner, a game-changing way to care for your (increasingly) magnificent mane.
A true innovation in hair care, Virtue’s advanced formulations are enriched with Alpha Keratin 60ku, a whole, human keratin born from regenerative medicine. Since it is identical to the keratin in your hair, the protein is instantly recognised, binding directly to areas of damage and filling them – not just coating strands or weighing them down. This Full Conditioner also creates enviable volume, deeply moisturising without adding weight and creating lasting lift, body and lustre. Alongside the advanced keratin, the formula is enriched with pink pomelo (rich in vitamins A, C, B1 and zinc), moisture and shine-boosting hydrolysed quinoa and artichoke leaf, loaded with lipids and protein to help seal and strengthen your hair’s cuticle. Ideal for fine, flat hair that won’t hold, this luscious shampoo is scented with a revitalising citrus blend of flowers and greens, including stimulating spearmint leaf oil and bright lemon essential oil. What's more, after one week of using the shampoo and conditioner in a clinical trial, 87% of users reported that their hair had more body, while 84% found their hair felt thicker!
Aqua (Water, Eau), Cetearyl Alcohol, Dimethicone, Stearamidopropyl Dimethylamine, Behentrimonium Chloride, Cetearyl Alcohol, Cetyl Alcohol, Glyceryl Stearate, PEG-100 Stearate, PEG-8 Dimethicone, Isododecane, Ethylhexylglycerin, Cetyl Esters, Parfum (Fragrance), Alpha Keratin, Panthenol, Quercus Petraea Fruit Extract, Biotin, Hydrogenated Ethylhexyl Olivate, Oryza Sativa (Rice) Bran Extract, Hydrogenated Olive Oil Unsaponifiables, Glycerin, Cyperus Esculentus Root Oil, Zea Mays (Corn) Starch, Helianthus Annuus (Sunflower) Seed Oil, Serenoa Serrulata Fruit Extract, Madecassoside, Amaranthus Caudatus Seed Extract, Tocopherol, Rosmarinus Officinalis (Rosemary) Leaf Extract, Hydrolyzed Adansonia Digitata Seed Oil, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Jojoba Esters, Hydrolyzed Lupine Protein, Hydrolyzed Quinoa, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Caprylyl Glycol, Propanediol, Polysorbate 60, Hydroxyethylcellulose, Dimethiconol, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di- T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Methoxy PEG/PPG-7/3 Aminopropyl Dimethicone, Cystine Bis-PG- Propyl Silanetriol, Alcohol, Butylene Glycol, Phenoxyethanol, Isopropyl Alcohol, Benzyl Alcohol, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Glyoxal, Sodium Chloride, Chlorphenesin, Gluconolactone, Sodium Benzoate, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Limonene, Linalool, Benzyl Salicylate, Citral, Hydroxycitronellal
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Work a small amount between palms, apply to wet hair, from mid-shaft to ends; leave in for 1-3 minutes before rinsing thoroughly. For best results, pair with your favourite Virtue Shampoo.
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Top Customer Reviews
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Perfect
One of my favorite conditioners. Easy to apply, my hair looks good.
by katjamunich Verified Purchase
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Not happy
I don’t know what it is about this product, but for my hair this is the worst conditioner I’ve ever tried, even though it’s also the most expensive I’ve tried. Makes the ends of my hair feel like straw.
by Eliisa Verified Purchase
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I love Virtue
My hair love this product. It smell good and does everything it says. I will repurchase again.
by Anne Verified Purchase
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Love Virtue
I have fin dry hair and this conditioner is perfect! Smell very good and gives me volume and softness.
by Anne Verified Purchase
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Not bad, not excellent
Onestly it works: detangles and fortifies, but leaves hair a little greasy.
by Ercole
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Perfect
I am a low maintenance person. My hair annoys me , it always looks a bit rubbish , I loathe hairdressers and spending time styling my hair. But .. yes this is pricey but you get what you pay for , my bland flat dull hair becomes shiny easy to manage , smells great and even makes me want to do hair flicks  and swirls! It’s great , it’s luxurious it’s not pretentious. I adore it.Â
by Adelle
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