Ideal for blondaholics, casual bleach dabblers and those in need of root lightening, this salon-standard bleach lightens hair up to seven levels for your lightest, brightest blonde ever. Making the mane-changing process practically effortless, this ultra-covetable kit will ensure that you have much, much more fun.
Bottling BLEACH London’s colour expertise so you can access it from the comfort of home, this Total Bleach Kit contains salon-standard bleach to lighten hair up to seven levels for gorgeous, platinum blonde shades. To help you achieve your lightest, brightest blonde – whether you’re a bleach-a-holic or just need a root touch-up – this kit contains a bottle of developing lotion (peroxide), two sachets of bleaching powder and a nourishing conditioning repair mask. Alongside this, there’s a pair of gloves (to keep your hands bleach-free) and an instruction leaflet to guide you through the mane-changing process. As if all that wasn’t enough, the collection is completely cruelty-free and vegan – like all of BLEACH’s products – so you can feel caring as well as über-cool.
Bleaching Powder :- Potassium Persulfate, Ammonium Persulfate, Sodium Metasilicate, Magnesium Carbonate, Sodium Stearate, Cyamopsis Tetragonoloba (Guar) Gum, Paraffinum Liquidum (Mineral Oil), Tetrasodium EDTA, Sodium Lauryl Sulfate. Developing lotion 9% :- Aqua (Water), Hydrogen Peroxide, Ceteth-2, Steareth-20, Ceteareth-6, Cetearyl Alcohol, Tetrasodium Etidronate, Salicylic Acid, Phosphoric Acid, Lauryl Pyrrolidone, EDTA. Reincarnation mask :- Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Glycerin, Octyldodecanol, Cetrimonium Chloride, Amodimethicone, Isopropyl Alcohol, Sodium Benzoate, Lactic Acid, Dipropylene Glycol, Parfum (Fragrance), Hydrolyzed Wheat Protein, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Lauryl Pyrrolidone, Trideceth-12, Propylene Glycol, Phenoxyethanol, Polyamide-2, Benzoic Acid, Saccharomyces/Magnesium Ferment, Helianthus Annuus (Sunflower) Seed Extract, Potassium Sorbate, Saccharomyces/Iron Ferment, Saccharomyces/Zinc Ferment, Saccharomyces/Copper Ferment, Saccharomyces/Silicon Ferment, Benzyl Salicylate, Coumarin, Linalool
*For full ingredients, please refer to packaging
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
Instructions included in box.
This kit lightens hair up to 7 levels and contains BLEACH London REINCARNATION MASK for optimum hair health and is suitable for roots up to 2.5cm long.
The colour achieved and the length of its duration can be influenced by many factors including: Condition of hair, previous treatments, hair colour, porosity, length and fineness of hair. Not suitable for hair that is very dark, has been dyed with henna, metallic dyes or colour restorers. Best results will be seen on mid-coloured untreated hair.
You may need more than one pack if your hair is long, thick or hasn’t been dyed before. It’s always a good idea to have a second pack to hand just in case one runs out before you’re finished colouring.
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Top Customer Reviews
Thanks for sharing your thoughts! Please remember that results will vary from person to person. We're proud to say that all customer reviews are independent, authentic and do not represent the views of Cult Beauty or The Hut Group.
A gift
Haven't tried it myself, bought as a gift, but it seems like a lovely product and the recipient was very happy to receive it.
by Maro Verified Purchase
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My hair felt great after
I used this for the first time in 2 steps and my hair felt so much better than the last time I got my hair bleached at the hairdressers
by Piper Verified Purchase
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this is awesome
Bleach London's Total Bleach Kit surpassed my expectations for at-home hair bleaching. The kit includes everything you need, from a dust-free bleach powder to a nourishing developer lotion. The clear instructions make it suitable for all skill levels. What sets it apart is the minimal mess, thanks to the dust-free powder. The bleach is potent, providing even results while being gentle on the scalp. My hair lightened beautifully and felt surprisingly soft. With a pleasant scent and reliable performance, this kit has become my go-to for DIY hair bleaching.
by mari Verified Purchase
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Great
Great product. Good lifting (7 levels) and hair does not feel damaged or overly dry. The included reincarnation mask is also my favourite.
by Y.E Verified Purchase
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an intense bleach for at-home use
this stripped out blue colour well. its very strong, be careful and track the time starting from first application!
by anna
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Perfect DIY blonde
It takes patience, but the results are great. This + violet shampoo = perfect cool blonde, and for the fraction of the salon price
by Anna
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Works like a charm
The best at home bleach ever. I tried so many and this is the one that comes closest to salon quality. Will be buying for as long as I have bleached hair.
by Laura Verified Purchase
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Amazing
Bleached my virgin hair perfectly I only needed to do this once and only hurt when I applied it on my scalp but that’s normal. I used one box for my shoulder length hair but I only died the under part so 2 boxes would be needed for whole head but I ended up buying 2 boxes incase and we used a tiny bit for the roots so a little waste but it was fine.
by Sally Verified Purchase
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By far the best
I have used lots of other bleach products and this one lifts the best! No other product compares. Make sure to pair this with the toner kit to remove all yellow tones. So happy I got this as it was the last one in stock!
by laurielovegood
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Snow Roots
Left this on my dark roots for 45 minutes combined with the Scalp Savior. My roots were lifted insanely. They were basically white. Put the White toner on it afterwards and it was legit whiter than most laundry ads.
by Laura
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